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Christa Essig , MPH, Public Health Analyst, NCCDPHP and NCEH

Food Nutrition and Consumer Services, USDA , and Division of Nutrition, Physical Activity and Obesity, CDC Collaboration and Communication FNCS – DNPAO Detail, Jan. 2010 – July 2010. Christa Essig , MPH, Public Health Analyst, NCCDPHP and NCEH. Today’s Discussion…. CDC-FNCS Detail Goals

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Christa Essig , MPH, Public Health Analyst, NCCDPHP and NCEH

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  1. Food Nutrition and Consumer Services, USDA , and Division of Nutrition, Physical Activity and Obesity, CDC Collaboration and Communication FNCS – DNPAO Detail, Jan. 2010 – July 2010 Christa Essig, MPH, Public Health Analyst, NCCDPHP and NCEH

  2. Today’s Discussion… • CDC-FNCS Detail Goals • FNCS Overview • Detail Activities and Communications • Recommendations and On-going Activities • Collaboration Opportunities for State Departments of Agriculture and Public Health

  3. Purpose • Facilitate connections for ongoing communication at various levels • Develop understanding of each other for identifying collaboration entry points including goals, research, future directions, and each other’s perspectives • Develop an action plan with steps for CDC and FNCS to integrate programs, strengthen and institutionalize organizational linkages

  4. Goals • Scan of FNCS and CDC obesity-related projects and initiatives • Mechanism for state level communication and collaboration • Link actions for Child Nutrition Reauthorization • Connecting CDC and SNAP Education programs for broader reach and effectiveness • Connecting support for school food programs • How can USDA funded programs and service can benefit CDC-funded states and communities, and vice versa

  5. Crossing Mission Areas • Food, Nutrition and Consumer Services, USDA Reduce hunger and food insecurity by ensuring better access to food, a healthful diet, and nutrition education for children and needy families • Center for Nutrition Policy and Promotion, USDA The mission of the USDA Center for Nutrition Policy and Promotion is to improve the health of Americans by developing and promoting dietary guidance that links scientific research to the nutrition needs of consumers • Division of Nutrition, Physical Activity and Obesity Lead strategic public health efforts to prevent and control obesity, chronic disease and other health conditions through physical activity and good nutrition

  6. Previous Relationships • FNS, WIC and PedNSS/PNNS • Healthy People 2020 • Food Environment and Diet Quality Research with ERS • Farmers Market Consortium & Eval Project, AMS • National Fruit & Vegetable Alliance • National Collaborative on Childhood Obesity Research • School and Child Nutrition, School Wellness Policies • State Childcare Nutrition • FTC/CDC/FDA/USDA foods marketed to children criteria

  7. Food and Nutrition Services Under Secretary FNCS: Kevin Concannon Deputy Under Secretary: Janey Thorton Administrator FNS: Julie Paradis Deputy Administrator FNS: Lisa Pino Deputy Administrator FNS/ SNAP: Audrey Rowe

  8. Placement – Center for Nutrition Policy and Promotion (CNPP) • Raj Anand, Executive Director and Rob Post, Deputy Director (POC) • Nutrition Marketing and Communications Division • Nutrition Guidance and Analysis Division • Evidence Analysis Library Division - Nutrition Evidence Library - Dietary Guidelines for Americans - Food Guide Pyramid - Nutrient Content of the US Food Supply - USDA Food Plans: Cost of Food

  9. FNS RESEARCH AND EVALUATION PLAN, 2010 USDA PRIORITY: ALL OF AMERICA’S CHILDREN HAVE ACCESS TO SAFE, NUTRITIOUS ANDBALANCED MEALS FNCS Priority: - End Childhood Hunger by 2015 - Develop a Comprehensive National Effort to Reduce Obesity - Make Nutrition Education More Effective - Expand the Farm-Food Connection in FNS Programs - Continue Modernizing FNS Programs • SUPPORT FOR NUTRITION ASSISTANCE PROGRAM MANAGEMENT AND PERFORMANCE http://www.fns.usda.gov/ora/menu/Published/Research/2010RandE.pdf

  10. Challenges • Obesity vs. Hunger • Individual benefit vs. population approach • Streamlining programs • CNR - FNCS ‘authority’ • Legislative language interpretation • SNAP-Ed reach to non-SNAP people • Making SNAP-Ed comprehensive and integrated • Balancing Guidance vs. Individuality • Accountability - Address evaluation/effectiveness of SNAP-Ed(EARS) • State feedback • SNAP use of Partnerships

  11. Challenges Cont. • Child and School Health • My Pyramid • Evidence library • Translation of science panel, public comments, to a policy • Politics and industry

  12. USDA Priorities 1) Thriving Rural Communities 2) Conserve Working Lands, Resilience to Climate Change and Enhance Water Resources 3) Exports, Biotechnology, Sustainable Ag in Food-Insecure Nations 4) Ensure Children have Access to Safe, Nutritious, and Balanced Meals

  13. Culture • Responsibility to Congress • Hierarchy and Formality • US Agriculture Industry and Business • Shift to include Ag-of-the-middle • Barriers to integrate new visions into programs without legislation

  14. Activities • Education Webinars • Presentations – KYF, Interns, meetings • Key POC meetings and new person-to-person connections • Healthy Incentive Pilot review and grants • CPPW share • Other USDA Agencies • Know Your Farmer, Know Your Food

  15. Other USDA Agencies • NIFA – Research, Education, and Extension • Rural Development (RD) • Agriculture Research Service (ARS) • Agriculture Marketing Service (AMS) • National Agricultural Statistics Service (NASS) • Economic Research Service (ERS) • Food Safety and Inspection Service (FSIS)

  16. Know Your Farmer, Know Your Food MISSION: Know Your Farmer, Know Your Food (KFY2) strengthens the critical connection between farmers and consumers and supports local and regional food systems. Through this initiative, USDA integrates and emphasizes programs and policies that: • Stimulate food- and agriculturally-based community economic development; • Foster new opportunities for farmers and ranchers; • Promote locally and regionally produced and processed food; • Cultivate healthy eating habits and educated, empowered consumers; • Expand access to affordable fresh and local food; and • Demonstrate the connection between food, agriculture, community and the environment. KYF2 also leads a national conversation about food and agriculture to increase the linkages between consumers and farmers.

  17. Steward cross-agency initiatives to better leverage USDA resources I. Farm-to-school and school-to-farm II. Local meat III. Food distribution hubs IV. Food deserts V. USDA in-house operations VI. Opportunities in agriculture VII. Business structures

  18. Executive Summary – Priority FNCS-CDC Collaboration Recommendations 1) Communications and Partnerships 2) Support Child Nutrition and Health: School Wellness Policies and Healthier US Schools Challenge 3) Support Multi-Agency State Level Collaboration

  19. 1. Priority Action 2. Immediate Opportunities 3.Ongoing and Long-Term Activities • Communications and Reporting • Programs and Projects • Partnerships • Policy • Research and Data • Resources, training, technical assistance, promising practices/ strategies • Grants and Funding

  20. Key Approaches for Collaboration • Support complementary programs for broad system impact • Support common policy change at the local, state, and national levels • Share data, grant opportunities, resources, joint trainings, technical assistance, and co-identify and communicate promising practices • Coordinate program messages • Plan cross-program research and data inventories and reporting: conduct and share program area research that focuses on the intersection of obesity and health disparities, food insecurity, food access, and healthy food system support

  21. USDA Grant Opportunities FNS: Fresh Fruit and Vegetable Program Healthy Incentives Pilots Farmers Market Nutrition Programs School Facilities

  22. Grant Opportunities • NIFA: Community Food Projects Healthy Urban Food Enterprise Development Agriculture and Food Research Initiatives 4-H Youth Development • RD: Community Facilities Program Faith Based and Community Initiatives • ERS: Specialty Crops Block Grants Research Innovation and Development Grants in Economics (RIDGE) Food Assistance and Nutrition Research Program (FANRP)

  23. Cross-Agency Examples: • Farm-to-School • Farmers Markets EBT • Urban Agriculture • Food Policy Councils • Comprehensive City Plans • Food Hubs • Healthy Food Financing Initiative • Community Food Assessments, Food Shed/ Local Food Assessments, Health Impact Assessment, F2S Analysis

  24. Lessons Learned • Listen • Engage • Invite • Language • Look for co-benefits • Be open to creativity and difference of opinion and perspective • Multi-level coordination and communication

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