1 / 3

Small Business Development Consultant

Have a look at some innovative business building & marketing programs introduced by Dr. Safarian for successful business development. Visit www.SafarianMBA.com for details.

ssafarianmba
Télécharger la présentation

Small Business Development Consultant

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. DeterminingTheRightMediaForYourBusiness Wehaveseenitallbefore:anewstoreopensandsuddenly,fliersineverypostalloverthe community.TheyhaveanInstagramaccount,aFacebookpage,andcanbefoundonYelp.They putupawebsiteandcreatesaTwitteraccount.Theyhavebrochuresfortheirmenus,flyersfortheirpromotions,postersbythedoor,marketingmaterialineverysight,practicallyeverysingle onlinebusinessmarketingtoolisactivated.Butthequestionis,dotheyneedallthis? Theproblemwithmoststartupsistheover-enthusiasmtosell.Whatmostbusinessesdois advertiseandappearineverymarketingchanneltheycanafford.Sadly,whatmostbusinesses don’trealizeismorethanhalfofwhatthey’reemployingmightnotevenbeworking.Intheend, theymanagemultiplesocialmediaplatforms,addexpensestopaperandstationery,and eventuallyuseashotguntohittheirtargetmarket. PhotoSource:Fishbowl (https://www.fishbowl.com/media/HowTo_Media.png) Thisisonestepmostbusinessownersmiss.It’sprobablyalsobecauseit’snotaspopular.However,visualizingadayinthelifeofyourtargetmarketwillenableyoutotrulyidentifywhichformofmarketingwillreachyouraudience. Mostpeopletakeforgrantedthevalueofcreatingaday-in-the-lifeofyourtargetmarket.Withthis,youcaneasilydeterminethetimesofdaywhereyouraudienceismostactive.Moreover,youcan alsoidentifythemediayouraudienceinteractswith,allowingyoutoproperlyadvertiseandmarketyourbusiness.Lookingatyourmarket’smediaconsumptionleadstothecreationofamediaplan.Anaccuratemediaplanmeansefficientmarketingatthemostcontrollablecost. PhotoSource:https://luvlifenotlikes.files.wordpress.com/2014/09/smartphone-train.jpg

  2. Forexample,HANGRYisthenewestrestaurantinthecity.Givenitspricepoints,theirtargetmarketare21-35yearolds,workinginthecity,single,withapenchantforgastronomic experiences.Let’screateapersonforthistargetmarketandcallherMarissa.Here’saweekday inMarissa’slife: Fromthismediaitinerary,wecanderivethefollowingconclusions: SheismostactiveonInstagram Majorityofpassiveadvertisementshepassesarepostersandbillboards SheusesSnapchatforherlullmoments ShechecksinonFacebooklessfrequentlythanotherplatforms 1. 2. 3. 4.

  3. Thank you for using www.freepdfconvert.com service! Only two pages are converted. Please Sign Up to convert all pages. https://www.freepdfconvert.com/membership

More Related