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Chapter 8: Rhetorical Analysis

Chapter 8: Rhetorical Analysis. Today’s Objectives. By the end of today’s class you should: Understand : The purpose of rhetorical analysis Elements to consider when analyzing a text Rhetorical appeals Apply Understanding of rhetorical appeals. Understanding your Audience.

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Chapter 8: Rhetorical Analysis

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  1. Chapter 8: Rhetorical Analysis

  2. Today’s Objectives • By the end of today’s class you should: • Understand: • The purpose of rhetorical analysis • Elements to consider when analyzing a text • Rhetorical appeals • Apply • Understanding of rhetorical appeals

  3. Understanding your Audience • A rhetorical analysis- explores the rhetorician’s goals, the techniques (or tools) used, examples of those techniques, and the effectiveness of those techniques. • You are NOT saying whether or not you agree with the argument. • You’re discussing how the rhetorician makes that argument and whether or not the approach used is successful.

  4. Understanding Your Audience • Rhetorician -author of a speech or document or creator of an advertisement, cartoon, or other visual work. Aristotle

  5. Improving a Rhetorical Analysis • "Martin Luther King describes the conditions of African-Americans at that time period. This is an appeal to our emotions / an example of pathos" (with no further explanation). • "Martin Luther King describes African Americans as 'crippled by the manacles of segregation and the chains of oppression.' This reference to "manacles" and "chains" vividly captures the pain and the burden of discrimination and also serves as a sharp reminder to listening white Americans of the history of slavery."

  6. Discussion • Old Spice | The Man Your Man Could Smell Like (Isaiah Mustafa) • http://www.youtube.com/watch?v=owGykVbfgUE • 2012 Chevrolet "Route 66" Super Bowl XLVI Commercial - Happy Gradhttp://www.youtube.com/watch?v=SeChAbQYSOU • Listerine Mouth vs. Life: The TV Ad • http://www.youtube.com/watch?v=fDfYye4Z7RI&feature=related

  7. Old Spice | The Man Your Man Could Smell Like (Isaiah Mustafa)

  8. 2012 Chevrolet "Route 66" Super Bowl XLVI Commercial - Happy Grad

  9. Listerine Mouth vs. Life: The TV Ad

  10. Finding and Developing Materials • Consider a texts use of rhetorical appeals • Appeal-an attempt to earn audience approval or agreement by playing to natural human tendencies or common experience. • Rhetorical Appeals  • Ethos • Pathos • Logos

  11. Ethos • Appeals to writer’s or speaker’s character and credibility to make a case or gain approval • Every text or argument is presented by someone or something. • Individual • Group • Institution • Audiences are influenced by writers or speakers who present themselves as: • Knowledgeable • Honest • Fair-minded • Believable

  12. Examples of the use of Ethos • Make Yourself Athlete: Sofia Boutella • http://www.youtube.com/watch?feature=endscreen&v=DNoL5-thO5s&NR=1 • What are other example of the use of ethos you know of? Proactive: • http://www.youtube.com/watch?v=HqL9MjPnxBA

  13. Pathos • Emotional Appeal • Ways a text generates strong feelings to: • Support its points • Gain acceptance and approval for the ideas expressed • Animal Cruelty • http://www.youtube.com/watch?v=9gspElv1yvc • Vim Clean • http://www.youtube.com/watch?v=TeKzE1mahNs • Cheese • http://www.youtube.com/watch?v=6tCtM8UEQv8&feature=related

  14. Logos • Appeal to reason and evidence • Look carefully at the claims a text offers and whether they are supported by facts, data, testimony, and good reasons. • Colgate: • http://www.youtube.com/watch?v=nyU7ZEIbCRg

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