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RENEW Los Angeles County

School Nutrition Policy Webinar Series USING MARKETING STRATEGIES TO BOOST DEMAND FOR SCHOOL LUNCH Thursday, January 26, 2012 (10am-11am, PST, 12pm-1pm, CST, 1pm-2pm EST). RENEW Los Angeles County.

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RENEW Los Angeles County

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  1. School Nutrition Policy Webinar SeriesUSING MARKETING STRATEGIES TO BOOST DEMAND FOR SCHOOL LUNCHThursday, January 26, 2012(10am-11am, PST, 12pm-1pm, CST, 1pm-2pm EST)

  2. RENEW Los Angeles County LA County Department of Public Health’s (DPH) RENEW initiative (Renew Environments for Nutrition, Exercise, and Wellness) seeks to improve nutrition, increase physical activity and reduce obesity in Los Angeles County

  3. Policy, Systems and Environmental Change • Department of Public Health & School District Partnerships • Promote, adopt and implement the National Institute of Medicine’s (IOM) school meal nutrition recommendations during the 2011-12 year • IOM recommendations include limits on calories, fat and salt, and increased fruits and vegetables • Los Angeles Unified School District, ABC Unified School District, El Monte Union High School District and Long Beach Unified School District • California Food Policy Advocates and the Urban Environmental Policy Institute • School Nutrition Policy Webinar Series

  4. Webinar Learning Objectives • Understand how research-based marketing strategies can be used to increase overall participation in your district’s cafeterias • Identify cost-effective marketing strategies to increase sales of specific healthy items • Hear from food service directors who have successfully changed the image of school food in their districts

  5. Control Panel Webinar Overview • This is the “grab tab.” Click the arrow icon to open/close control panel. Click the square to toggle between full screen and window mode. • Set audio mode: select to receive audio on either your computer speakers/headphones, or over the telephone. If you choose telephone, dial the number provided, and enter access code and pin. Note: You will be muted throughout the presentation. • Ask a panelists a question: Throughout webinar, submit Q’s for presenters by typing them in to this box and pressing “send”. Q’s will be selected and read aloud to panelists after the presentations. • Select “GoToWebinar Help” from the Help dropdown menu at the top of the control panel for technical assistance. a b c c d d

  6. Webinar Panelists Alexandra “Alex” Castillo, MPH, Researcher National Food Service Management Institute, Applied Research Division The University of Southern Mississippi Scott Soiseth, Director of Child Nutrition Turlock Unified School District Rodney Taylor, Director of Nutrition Services Riverside Unified School District

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