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Hospitality Primer

Hospitality Primer. Ted Watson Director, Global Hospitality & Gaming Solutions. Fast and Fierce. 30 %. 7 0 %. Victor Shtrom. Bill Kish. Selina Lo. A History of Proven Success. Ruckus Wins CRNs annual ARC survey in SMB Networking category.

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Hospitality Primer

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  1. Hospitality Primer Ted Watson Director, Global Hospitality & Gaming Solutions

  2. Fast and Fierce 30% 70% Victor Shtrom Bill Kish Selina Lo INTRO TO RUCKUS WIRELESS

  3. A History of Proven Success Ruckus Wins CRNs annual ARC survey in SMB Networking category KDDI builds world’s largest mobile data offload network with Ruckus July, 2011 Enters enterprise and carrier WLAN markets 5,000th Ruckus customer Ruckus makes initial public offering 33000 Ruckus customers Company founded Q4 2010 Aug. 2013 Nov. 2012 Q4 2013 January 2008 June2004 2004 2014 Selected by Chongqing Telecom for citywide Wi-Fi service Time Warner Cable selects Ruckus for nationwide deployments Ruckus selected for major Wi-Fi Public network upgrade Tikona deploys 45,000thRuckus Mesh AP in world’s largest Wi-Fi broadband network April, 2012 January 2011 September, 2005 November, 2011 FCS first wireless IPTV CPE June 2010 3 INTRO TO RUCKUS WIRELESS

  4. An Undeniable Global Trend Lighting Projectors Environmental Systems A WORLD GOING WI-FI Ultrabooks Annual Unit Shipments Source: iSuppli 2.8B Wi-Fi devices Tablets Wi-Fi Powers the Post-PC Era Ethernet devices 1.1B WHY WI-FI? 874M 694M • Mobile data plans drive user demand for Wi-Fi • No spectrum fees for Wi-Fi service providers • Delivers over 775MHz of free spectrum • Low cost/bit in wireless data capacity 2010 2016 4 INTRO TO RUCKUS WIRELESS

  5. Our Commitment to Hospitality & Gaming • Over 10,000 properties deployed • Deploying over 40 hotels DAILY • Connecting millions of rooms • Preferred/Approved by ALLmajor brands HSP Revenue Growth Ruckus Enterprise Business by Verticals Hospitality HSP as % Ruckus Enterprise Business Purpose-built hospitality program Purpose-built hospitality products Dedicated HSP PLMs, Engineering, Phone and Field Support Ruckus Proprietary and Confidential

  6. VERY Active in Hospitality Vertical

  7. The hospitality business model… HSP Providers ? ? OWNERS • Decision Makers • Make Purchases • Own Various Properties PROPERTY • Influencers • Look to Brand & Owners BRAND • Define Global Standards • Product • Integrators • Don’t’ Purchase

  8. Hotel Expectations – Global Brands GLOBAL CONSISTENCY Consistent Pricing -> Global Pricing Expectations Consistent Products -> Dual-band (7982/7372/7055) Consistent Service -> Brand Standards (-65Ghz dual) Consistent Costs -> Monthly / room charges Hospitality Best Practices vary by brand but very similar!! Ruckus Proprietary and Confidential

  9. Leading Hospitality brand approval list Representing >30,000 properties globally. • Mandarin Oriental • Four Seasons • FRHI • Mondrian • Montage • Peninsula • Shangri-la • Loews • Kimpton • Accor • Scandic • Rio • Best Western • La Quinta • ESA • Omni • Hyatt Marriott Hilton Starwood IHG Wyndham Carlson Delta Carlson Kempinski

  10. The Initial Opportunity… Broadband Internet Access …FOR MOST • HSIA • Product Sales • Internet Broadband Access • Monthly MSP fees • Conference Access • Event MSP fees • FTG / VOD – Content • Free to Guest or / VOD • IP Network Access Ruckus Proprietary and Confidential

  11. Additional Opportunities HS2.0 – Loyalty (3GO) Location Based Svcs Back-Office Svcs In-Room Services POE from IDF Increased Guest Satisfaction Increased Revenue Decreased Costs Targeted Promotion Loyalty & Subscriber Svcs Ruckus Proprietary and Confidential

  12. Diverse Products for Hospitality SPOT LBS analytics, mapping, apps Ruckus 7055 award-winning Wi-Fi Wall Switch Hotspot 2.0 automates secure sign-on Smart Meshing where cabling not feasible High Density conference coverage ZD and SCG-for-Hotels on-prem or in-cloud WLAN controllers Ruckus Proprietary and Confidential

  13. The Fundamental Ruckus Difference Adaptive Antennas BEAMFLEX Typical Wi-Fi compliants: • Unstable connectivity • Inconsistent performance • Dead spots • Poor throughput, low client density 2.4 GHz 1–11 5 GHz 36–64 and 100–165 Smart Channel Management CHANNELFLY Beamflex antennas can form 100s-1000s unique combinations Self-learning Beamflex software selects best performing combination per-packet, per-client ChannelFly software selects best performing channel with a predictive measurement algorithm Uniquely effective for mitigating interference in urban hotspots/hotzones Higher throughput, ubiquitous high-quality coverage, reliable, easier to install and maintain Ruckus Proprietary and Confidential

  14. BeamFlex Adaptive Polarization Diversity 5x Device orientation accounts for up to 5x performance differential Dual-Polarized BeamFlex Antennas Better reception for weak and hard to “hear” devices Better transmission to mobile devices Ruckus Proprietary and Confidential

  15. Hotspot 2.0 Automates Network Discovery & Selection Home Authentication (HLR, HSS, SMS) Single SSID SCG U 1 2 HS2.0 capable device HS2.0 capable AP 3 Association and authentication RADIUS Proxy Ruckus Proprietary and Confidential

  16. Integrating Advanced Services (HS2.0 & LBS) Property maps and directions Analytics Convention footfall heat-map Targeted promotion Real-time tracking, housekeeping Guest/VIP recognition, keyless entry Automatic check-in, room automation Ruckus Proprietary and Confidential

  17. Obstacles • Global Brand HSP Approvals • Complete Solution • Guest Technical Support • Access Products (WiFi, Wired, Gateway, etc…) • Network Access (Internet Connectivity) • Hospitality Best Practices (per brand) • Designing the right network with the right products • Always Dual-Band Access Points • -65GHz on both 2.4Ghz & 5GHz Ruckus Proprietary and Confidential

  18. Partnering with Ruckus in Hospitality & Gaming Hotel Service Provider • Diverse Product Portfolio for HSP & Gaming • In-room, indoor, outdoor & Cloud solutions • Vertical Specialization • Products, People, Process • Brand Approvals & Certifications • Service Enhancement • 3G/4G Offload • Loyalty Support • Guest Satisfaction Improvements • Back-office efficiencies • Stale Inventory Turnover Ruckus Proprietary and Confidential

  19. Don’t just connect your guests…Connect WITH your Guests!THANK YOU!!!! Ruckus Proprietary and Confidential

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