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Success! Gay and bisexual men support condom use Jeffery Adams PhD

Success! Gay and bisexual men support condom use Jeffery Adams PhD SHORE & Whariki Research Centre Stephen Neville RN PhD School of Nursing. Can gay and bisexual men be supported and influenced to use condoms for anal sex? Evaluation of the NZAF’s Get it On! social marketing program

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Success! Gay and bisexual men support condom use Jeffery Adams PhD

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  1. Success! Gay and bisexual men support condom use Jeffery Adams PhD SHORE & Whariki Research Centre Stephen NevilleRN PhD School of Nursing

  2. Can gay and bisexual men be supported and influenced to use condoms for anal sex? Evaluation of the NZAF’s Get it On! social marketing program Views on condom use among gay and bisexual men who do not consistently use condoms Key issue

  3. INSERT LOGIC MODEL Logic model & evaluation questions

  4. Evaluation specific methodology (Scriven / Davidson) Criteria of merit Standards Measure performance Judgment of merit Survey data – 960 369 – face to face @ gay & lesbian fair 571 – online Evaluation design

  5. To what extent has the target audience been exposed to Get it On!?

  6. How well has the target audience understood the Get it On! campaign’s key message?

  7. How well have the target audience engaged with Get it On!?

  8. How well has Get it On! contributed to the maintenance and development of a condom culture in gay and bisexual men ?

  9. Criteria: Condom use for anal sex Self report on change in condom use because of message Condom use and exposure to message To what extent has Get it On! Contributed to an increase in condom use?

  10. Condom use for anal sex

  11. Always using condom – comparison

  12. Self report on change in condom use because of message

  13. Condom use and exposure to message

  14. Key findings

  15. Key findings Broad support for condom use by gay and bisexual men Even if they chose not to use condoms A range of reasons why condoms not used Views on condoms by non users

  16. Substance use Difficulties using condoms Psychological aspects Relationship nonuse Managing risk Adams, J., & Neville, S. (2009). Men who have sex with men account for nonuse of condoms. Qualitative Health Research, 19, 1669-1677. Reasons for non condom use

  17. YES A well planned, implemented and appropriately funded social marketing program can successfully influence gay and bisexual men to use condoms for anal sex Key message

  18. Summary report: www.shore.ac.nz/shsurvey Jeff Adams j.b.adams@massey.ac.nz OutsideIn

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