1 / 34

Lecture 11: David’s Slingshot:

Lecture 11: David’s Slingshot:. Professor Victoria Meng. Do digital media help the underdog?. Review: Flew. Technology (Media) = object + activity + context = tool + skill + infrastructure Example: PowerPoint presentation + Making and using the presentation +

stefan
Télécharger la présentation

Lecture 11: David’s Slingshot:

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Lecture 11:David’s Slingshot: Professor Victoria Meng Do digital media help the underdog?

  2. Review: Flew • Technology (Media) • = object + activity + context • = tool + skill + infrastructure • Example: • PowerPoint presentation + • Making and using the presentation + • Factories, utilities, schools, etc.

  3. Course Design • Unit I: Imagination and Practice • (activities and skills) • Unit II: Forms and Styles • (objects and tools) • Unit III: Identity and Community • (context and infrastructure)

  4. Course Design

  5. Course Design

  6. Why Politics Matter Political Activism, broadly defined. Typical reactions to the word “politics”: it’s “boring,” “dirty,” and “too much trouble.”

  7. Why Politics Matter Politics is an important context for understanding media technology.

  8. Why Politics Matter Can digital media be a “slingshot” that changes traditional power relationships? David and Goliath

  9. Lecture Outline • “The Promise and the Peril of Social Action in Cyberspace” • (Gurak, 1999) • “Photoshop for Democracy” • (Jenkins, 2006) • An Inconvenient Truth(Guggenheim, 2006) • MoveOn.org; Haystack

  10. Reading: Gurak The Internet during the 1990s: a different digital experience.

  11. Reading: Gurak • The Internet during the 1990s: a different digital experience. • Starting to become a “democratic” medium • Hardware and software were expensive, difficult to use, and slow • Relatively few users who had a lot in common: “Net Community”

  12. Reading: Gurak Case Studies: Lotus MarketPlace, 1990; Clipper chip, 1994.

  13. Reading: Gurak Case Studies: Lotus MarketPlace, 1990; Clipper chip, 1994. Method: Collecting Internet communications, tracking sources and dates, and performing rhetorical analysis.

  14. Reading: Gurak Case Studies: Lotus MarketPlace, 1990; Clipper chip, 1994. Method: Collecting Internet communications, tracking sources and dates, and performing rhetorical analysis. Conclusion: the Internet changed how information was delivered and the nature of social action.

  15. Reading: Gurak Promise: “…the speed and reach of online delivery along with a powerful community ethos made the issues clear and immediately accessible…” (248)

  16. Reading: Gurak Promise: “…the speed and reach of online delivery along with a powerful community ethos made the issues clear and immediately accessible…” (248) Peril: “…in cyberspace, certain voices/texts can easily become dominant, whatever their level of accuracy.” (259)

  17. Gurak: Characteristics of Internet Delivery Internet v. mail, telephone, face-to-face

  18. Gurak: Characteristics of Internet Delivery

  19. Gurak: Characteristics of Internet Delivery

  20. Gurak: Characteristics of Internet Delivery

  21. Gurak: Characteristics of Internet Delivery

  22. Gurak: Characteristics of Internet Delivery

  23. Gurak: Characteristics of Internet Delivery

  24. Reading: Jenkins Convergence Culture by Henry Jenkins

  25. Reading: Jenkins “The current diversification of communication channels is politically important because it expands the range of voices that can be heard: though some voices command greater prominence than others, no one voice speaks with unquestioned authority.” (208)

  26. Reading: Jenkins “The new media operate with different principles…: access, participation, reciprocity, and peer-to-peer rather than one-to-many communication. Given such principles, we should anticipate that digital democracy will be de-centralized, unevenly dispersed, profoundly contradictory, and slow to emerge.” (208-209)

  27. Reading: Jenkins “The new political culture – just like the new popular culture – reflects the pull and tug of these two media systems: one broadcast and commercial, the other narrowcast and grassroots.” (211)

  28. Reading: Jenkins “…crystallizing one’s political perspectives into a photomontage that is intended for broader circulation is no less an act of citizenship than writing a letter to the editor of a local newspaper that may or my not actually print it.” (222)

  29. Reading: Jenkins Red v. Blue (2003-2007)

  30. Community v. Isolation An Inconvenient Truth (Guggenheim, 2006)

  31. Community v. Isolation An Inconvenient Truth (Guggenheim, 2006)

  32. Community v. Isolation An Inconvenient Truth (Guggenheim, 2006)

  33. Review: Friedman

  34. End of Lecture 11 Next Lecture: “Spending” Time: Is there balance between mass production and customization?

More Related