MKT 595 Team BCDP FACTOR

1. MKT 595Team BCDP FACTOR Kristen Breakey Suzanna Caldwell-Bare Brandy Davis Kumi Premathilake

2. Agenda • Introduction – Cyber Hire • Problem Definition • Solution – Internet Business Model • Costs • Benefits • Action Items

3. Cyber Hire • The Virtual Interviewer • Built into existing DePaul MBA employment website • Facilitates the recruiting process • Matches qualifications of candidates with employers’ requirements • Enables students and employers to focus their decision-making on specific qualifications • Builds a stronger network of DePaul Professionals

4. The Problem • Searching for the perfect job • Juggling busy schedules • Forced to choose between companies (time constraints) • Need to market effectively to prospective MBA students • Desire to build a stronger professional network • Need an efficient recruitment process • Access to a larger pool of highly qualified candidates • Need to reduce HR/hiring costs

5. The Solution • Log on - provide qualifications & schedules • Access to an online network of employers • More efficient time management schedule • Added functionality to current job search site • Builds greater job placements opportunities for students • Creates a stronger network of companies • Develops more interest in the MBA program to potential students • Access to a larger pool of qualified candidates • Greater probability of matching requirements with qualifications of candidate • Easy accessibility to prospective employees (Email invitation to candidate) • Real time “face-to-face” interview provides rich communication • Recorded interviews for future playback and sharing • Reduce HR costs

6. Internet Business Model

7. Costs • Current MBA students receive access free of charge • Alumni receive the service for a nominal yearly fee • Fees are based on the number of conducted interviews • Yearly subscription fee available • Fees are based on the number of conducted interviews • Yearly subscription fee available

8. Benefits • More interview opportunities • Increase job placement • Exposure to a variety of companies • Greater employer interest • Increased job placement • Higher quality career service program • Decrease interviewing costs • Additional interviewing opportunities • Stronger candidate pool

9. Action Items • Provide a user-friendly tutorial • Offer online and phone customer support • Create customer online survey • Create Google Adwords campaign • Develop ad units to rotate throughout targeted websites • Produce a social networking campaign • Optimize Cyber Hire search results

10. Thank You for your time.