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Regional Campaign in Conjunction with a National: Honda Civic Tour

Giveaways and fan gating: A local glass shop owner has to compete with a powerhouse national company right down the street. I have been successfully helping build their

stephanie-gutierrez
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Regional Campaign in Conjunction with a National: Honda Civic Tour

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  1. Giveaways and fan gating: A local glass shop owner has to compete with a powerhouse national company right down the street. I have been successfully helping build their Social CRM and brand awareness in their community by not only managing their social presence, but by also developing different fan gated contests.

  2. Regional Campaign in Conjunction with a National: Honda Civic Tour • Working with 5 LMA’s spanning across 5 separate DMA’s I worked with National to receive tickets to the Civic tour in the cities of my Honda groups. I created buzz through out their social networks and also created foot traffic to their storefronts. • Campaigns consisted of: • Facebook ads • Fan Gates • POP • QR Codes • Radio promo

  3. Working with a conservative budget I created a campaign consisting of: • Facebook Ads: Targeted within a couple of zip codes within their DMA • Fan Gate: Where I drove paid traffic and links from the email blast • Email blast: Sent to their database • Email Open rate: 22.4%

  4. Display Behavioral Targeting- Targeted a specified demographic who may be in the market to purchase engagement rings, or jewelry in general. Ie. Target people who frequent bridal publications, etc. • Campaign consisted of: • POP • Landing Page • Mailer with qr code Not actual qr code

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