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De Conversation Manager

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De Conversation Manager

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  1. Welcome! Steven Van Belleghem InSitesConsulting

  2. Has the consumerchanged?

  3. Notthatmuch…

  4. Whatdidchangea lot?

  5. Media!

  6. Welcome @ the revolution! Steven@InSites.eu

  7. The ConversationRevolution Steven@InSites.eu

  8. One week info from the NYT > a lifetime of info in the 18th Century

  9. Word of mouth B.G.

  10. WorLd of mouth A.G.

  11. We know all this stuff!

  12. Yeah, I know…

  13. How do you deal withit?

  14. (silence)

  15. Let me tellyou…

  16. Online & Offline is identical ?

  17. Online & offline… two target groups!

  18. Is listening to otherconsumersto makebuyingdecisions ?

  19. Ifthey are hard to reach, we justadvertise more

  20. 3000 / day

  21. Friends all over the world, the world is a village ?

  22. Regionalorganisations

  23. Conversationsrule: alwayssharingexperiences ?

  24. Relyingon traditional research only

  25. Howoften do look forconversationsaboutyour brand?

  26. Any ‘Ego-Surfers’?

  27. Lives amongotherconsumers ?

  28. Decisionsfrom a nicelooking office

  29. Shows emotions to brands & in decisionmaking ?

  30. People love brands!

  31. Consumer is over-rationalized

  32. Wants a conversationwithbrands ?

  33. Thinks in one-timecampaigns

  34. Pleasedon’tpanicbut…

  35. Advertising is NOTdead

  36. The advertiser is dead!

  37. Probably the biggestthreat in yourcareer

  38. Probably the biggestopportunity in yourcareer

  39. It’s a revolution!

  40. It’s time to change

  41. It’s time to become

  42. The Conversation Manager

  43. 1. Philosophy Conversation Advertising Brand

  44. STEP 1: Brand leverage Leverage your brand

  45. Global R&D project in 15 countries Partnership with Houston University N=5.900 Brand leverage

  46. Purchase brand Brand leverage Promote brand Brand isclose to ideal

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