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Supercross

Supercross. Shaylene Burd Jolie Dubois Emily Pope.

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Supercross

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  1. Supercross ShayleneBurd Jolie Dubois Emily Pope

  2. Supercross was founded in 2012. We wanted to provide people with dirt bikes and other equipment for a cheaper price. We designed this company to market college students. We wanted to get more people interested in dirt bikes by providing lessons. • This company was started because of our love of dirt biking.

  3. The Chief Executive Officer is Shaylene. The Chief Financial Officer is Jolie. The Chief Technology Officer is Emily.

  4. Online • We have all kinds of information about our company on our website. Customers are able to buy parts and other equipment online. They are also able to design their own dirt bike, including the colors and different things they want on their bike. They will have to go to a store near them to pick up their bike once we have made the bike they designed and bought. Customers can also look up races and enter in them through our website. We also offer safety features to make sure people are using the bikes correctly.

  5. In Store • Customers can purchase bikes and be able to actually see them. People will be able to get “Riding Lessons” from our experienced riders. We also sell apparel and accessories. We have all different sizes of bikes. We specialize in motocross bikes. Some bikes include “Supercross 250 Trail Blazer,” which comes in all sizes. “Make Your Own Bike”

  6. Customer Demographics • Our customers are usually young men in their late teens to early twenties. We also market to college students on a budget. Their likes are dirt bikes and being able to design their own bike. They enjoy being outdoors and adventure. Girls shop more online since they have the option to design their own bike. Older people would be more likely to shop in store.

  7. Marketing Mix • Online we advertise through Facebook by making a Facebook page about our company and we’ll have ads on the side of people’s newsfeed and Google. On Google our site and advertisements are first on the search list when people search the word dirt bikes. We have display ads on certain websites that are similar to dirt bikes, like cars and bicycles. • In store we have ads in the newspaper. We have commercials that are advertised on TV. We advertise on the radio too.

  8. References Laudon, K. and Laudon, J. (2012).Management Information Systems: Managing the Digital Firm. New Jersey: Pearson Education

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