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Business Ethics and CSR – Philip Morris Slovakia

Business Ethics and CSR – Philip Morris Slovakia. Lecture 1 Are “business” and “ethics” mutually exclusive terms? American and European perspectives on business ethics What is and what is not corporate social responsibility Corporate social opportunity – the business sense in CSR Discussion

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Business Ethics and CSR – Philip Morris Slovakia

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  1. Business Ethics and CSR – Philip Morris Slovakia Lecture 1 • Are “business” and “ethics” mutually exclusive terms? American and European perspectives on business ethics • What is and what is not corporate social responsibility • Corporate social opportunity – the business sense in CSR • Discussion Lecture 2 • How do we do business in PMI • CSR in practice • Communication • Contributions program design • Case study: Youth smoking prevention program in Slovakia

  2. Business Ethics and CSR – Philip Morris Slovakia Required background reading: FRIEDMAN, M.: The social responsibility of business is to increase its profit. The New York Times Magazine. Available from http://www.colorado.edu/studentgroups/libertarians/issues/friedman-soc-resp-business.html GELLERMAN, S. W.: Why ‘Good’ Managers Make Bad Ethical Choices. Harvard Business Review. Available from http://cursos.puc.cl/eaa200a-3/almacen/1300271782_jyugovic_sec1_pos0.pdf Other materials: PMI website - Tobacco regulation: http://www.pmi.com/eng/tobacco_regulation/pages/tobacco_regulation.aspx UN Global compact:http://www.unglobalcompact.org/AboutTheGC/TheTenPrinciples/index.html

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