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Writing a Winning Business Plan

Writing a Winning Business Plan. October 3, 2007 Brad Weinberg. Providence Health Solutions www.provhealth.com. The Business Plan. Helpful Hints. Evolving document It takes more than you You only have one shot This is exciting! (albeit painful sometimes). Timeline. Deadline April 7

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Writing a Winning Business Plan

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  1. Writing a Winning Business Plan October 3, 2007 Brad Weinberg Providence Health Solutions www.provhealth.com

  2. The Business Plan

  3. Helpful Hints • Evolving document • It takes more than you • You only have one shot • This is exciting! (albeit painful sometimes)

  4. Timeline • Deadline April 7 • Now to February – Do something • February and March – 200+ hours on plan

  5. The Structure • Not a rigid format • Use resources section on web site • Advice from Jack Derby • 1. Executive Summary • 2. Introduction to the business • 3. Definition of products & services • 4. Overview of markets • 5. Overview of sales & marketing plans • 6. Overview of products and roadmap • 7. Summary of manufacturing & operations • 8. Management team bios • 9. Four pages of financials

  6. The Story • It’s your story • The people • The problem • Your solution • Potential customers • The competitors • Know it better than anyone else!

  7. Implementation • Marketing strategy • Organizational plan

  8. Financials • Tell your story • Make sure it’s realistic (ask an expert) • Revenue • Expenses • Cash Flow • Look at sample financials on web site

  9. Last Thoughts • Talk to successful entrepreneurs • Learn as much as you can • Show what you can do

  10. October 3, 2007Brad Weinberg

  11. The Co-Founders • Rajiv Kumar • Co-founded Adopt A Doctor • Founded Shape Up RI • B.S. in Economics from Brown University • Medical student at Brown University • Brad Weinberg • Founded alumni database and event management company • Work experience includes: • Decision Resources • Brown University Investment Office • Goldman Sachs • B.S. in Economics from Brown University • Medical student at Brown University

  12. Obesity Trends Among U.S. Adults1985 No Data <10% 10%–14%

  13. Obesity Trends Among U.S. Adults1986 No Data <10% 10%–14%

  14. Obesity Trends Among U.S. Adults1987 No Data <10% 10%–14%

  15. Obesity Trends Among U.S. Adults1988 No Data <10% 10%–14%

  16. Obesity Trends Among U.S. Adults1989 No Data <10% 10%–14%

  17. Obesity Trends Among U.S. Adults1990 No Data <10% 10%–14%

  18. Obesity Trends Among U.S. Adults1991 No Data <10% 10%–14% 15%–19%

  19. Obesity Trends Among U.S. Adults1992 No Data <10% 10%–14% 15%–19%

  20. Obesity Trends Among U.S. Adults1993 No Data <10% 10%–14% 15%–19%

  21. Obesity Trends Among U.S. Adults1994 No Data <10% 10%–14% 15%–19%

  22. Obesity Trends Among U.S. Adults1995 No Data <10% 10%–14% 15%–19%

  23. Obesity Trends Among U.S. Adults1996 No Data <10% 10%–14% 15%–19%

  24. Obesity Trends Among U.S. Adults1997 No Data <10% 10%–14% 15%–19% ≥20%

  25. Obesity Trends Among U.S. Adults1998 No Data <10% 10%–14% 15%–19% ≥20%

  26. Obesity Trends Among U.S. Adults1999 No Data <10% 10%–14% 15%–19% ≥20%

  27. Obesity Trends Among U.S. Adults2000 No Data <10% 10%–14% 15%–19% ≥20%

  28. Obesity Trends Among U.S. Adults2001 No Data <10% 10%–14% 15%–19% 20%–24% ≥25%

  29. Obesity Trends Among U.S. Adults2002 No Data <10% 10%–14% 15%–19% 20%–24% ≥25%

  30. Obesity Trends Among U.S. Adults2003 No Data <10% 10%–14% 15%–19% 20%–24% ≥25%

  31. Obesity Trends Among U.S. Adults2004 No Data <10% 10%–14% 15%–19% 20%–24% ≥25%

  32. Obesity Trends Among U.S. Adults2005 No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30%

  33. Obesity Trends Among U.S. Adults1990, 1995, 2005 1995 1990 2005 No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30%

  34. The Health Impact of Obesity • Type II Diabetes • High Cholesterol • High Blood Pressure • Heart Disease • Cancer • Sleep Apnea • Osteoarthritis

  35. Cost of Obesity to Employers • Obese employees cost employers: • $3,316 more in health claims annually • $1,230 more due to increased sick days • Inactivity increases health claims $614 per employee per year Source: Burton, Wayne N. MD; Chen, Chin-Yu PhD; Schultz, Alyssa B. MS; Edington, Dee W. PhD. The Economic Costs Associated With Body Mass Index in a Workplace. Journal of Occupational & Environmental Medicine. 40(9):786-792, September 1998.

  36. A Huge Industry • $17 billion dollars and growing $4.5B $2.0B $1.5B $600M

  37. Our Solution: Use Teamwork • Focus on lifestyle and corporate culture change • Team-based health competitions • Exercise • Weight loss • Walking

  38. Shape Up The Nation • A robust, scalable wellness program • 12 week, online, team-based exercise and weight loss competition

  39. Why Our Model Works • High Participation Rates • Inclusive and Inviting • Easy to Implement • Affordable and No Upfront Cost • Supported By Medical Research • Tested, Proven, Award-Winning Program

  40. Proof of Concept: Shape Up RI • Founded in 2006 • 6,918 participants • Major corporations including national banks, hospitals, universities and Fortune 500 companies.

  41. Milestones • October 2007: Organizational development • November 2007: Close 1st round financing • December 2007: 1st major contract signed • January 2008: 10+ clients signed • February 2008: Launch Shape Up The Nation

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