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ARTS, LEISURE AND CULTURE SELECT COMMITTEE – 4 JULY 2012

ARTS, LEISURE AND CULTURE SELECT COMMITTEE – 4 JULY 2012. STOCKTON’S VISITOR ECONOMY BASELINE REPORT. Attractions. Services. Visitors to Tees Valley. 2.1 million overnight tourists Total economic value of £563m

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ARTS, LEISURE AND CULTURE SELECT COMMITTEE – 4 JULY 2012

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  1. ARTS, LEISURE AND CULTURE SELECT COMMITTEE – 4 JULY 2012 STOCKTON’S VISITOR ECONOMY BASELINE REPORT

  2. Attractions

  3. Services

  4. Visitors to Tees Valley • 2.1 million overnight tourists • Total economic value of £563m • Two thirds of overnight visitor to the Tees Valley stay with friends and relatives • The main visitors to the area were between 18-24 (45.5%) • The majority of those staying for one to three nights were 25-34 (40.3%)

  5. Key Attractions in Stockton • Preston Park Museum & Grounds – 89,054 (2010) • RSPB Saltholme – 80,316 (2010) • Events • SIRF – 65,000 (2011) • River Rat Race – 981 (2011)

  6. Visit England • Private/public sector partnerships • National Tourism Strategy • ‘Attract and disperse’ approach • Marketing to domestic & established overseas markets

  7. Changes in the Region • Regional marketing activity ended in May 2010 • Closure of One North East (ONE) in March 2012 • Northern Tourism Alliance • Other destination management organisations in the region reviewed

  8. Changes in Tees Valley • Review of Tees Valley Unlimited (TVU) • Reduced to one third of previous size • TVU marketing focussed on investment from key sectors • Visit Tees Valley (VTV) • 75% of funding was from ONE all of which was withdrawn • VTV wound up in March 2011 • Temporary tourism post ended March 2012

  9. Changes in Stockton • Tourism involved in two EIT reviews • Two tourism posts deleted • Visit Stockton web site closed • 2.5 fte staff within Tourist Information Centre • Support to visitor economy businesses as part of wider business engagement role • Enabling the sector to support itself

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