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Masculinity Myth:

Masculinity Myth:. How advertisers convince men that they need certain products to be, well, “men.”. Brett Favre, Wrangler jeans. Huge hands Perfect teeth—straight, white Boyish persona Hero myth “Gunslinger” mentality Family man (two daughters) “Good ol’ boy”

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Masculinity Myth:

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  1. Masculinity Myth: How advertisers convince men that they need certain products to be, well, “men.”

  2. Brett Favre, Wrangler jeans • Huge hands • Perfect teeth—straight, white • Boyish persona • Hero myth • “Gunslinger” mentality • Family man (two daughters) • “Good ol’ boy” • Authentic = Real (signature/autograph) • Could be your best friend; or could be you! • Or, if you cannot be Brett Favre, at least you can have similar qualities!

  3. Tough, Comfortable, Guaranteed(?) • Are they really any tougher than non-brand name jeans? • Are they really more comfortable? • What could be “guaranteed” about jeans? • “Five Star” is usually used when describing restaurants and hotels. • Red in logo and buggy. • Football and farming—target audience is pretty obvious.

  4. Tough guys eat soup?

  5. Marlboro Myth

  6. Who can’t be like these two?

  7. Different magazines, maybe?

  8. Got your attention yet?

  9. And Black men, specifically—

  10. Jason Chambers

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