1 / 12

Competitive Strategies

Competitive Strategies . APAC Discussion. Key competitor. Why did we focus on E/ICDL? Partners voiced increased competition in Asia, Africa, Middle East and Europe Adoption of digital literacy varies between established and developing markets.

sugar
Télécharger la présentation

Competitive Strategies

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Competitive Strategies APAC Discussion

  2. Key competitor Why did we focus on E/ICDL? • Partners voiced increased competition in Asia, Africa, Middle East and Europe • Adoption of digital literacy varies between established and developing markets. • Understanding our competitive advantages, myths, pricing, and marketing options will give more opportunities to compete against competitors

  3. Sales tool: Battle card The E/ICDL competitive battle card includes… • Key sales messages • Value propositions that explain common problems • Conveys how Certiport solves those problems—with a much better solution! • Positioning strategy section recommends the best action plan based on situation. • Pricing and licensing section reminds us to compare the entire offering. • Recommendations on how to counter common objections

  4. ECDL / ICDL Competitive BATTLECARD

  5. Compete using MOS Lead with Microsoft Office Specialist program • Certiport is the sole authorized global delivery partner for Microsoft Office certifications. • ICDL’s 7-module certification competes, in terms of domain coverage, with IC³ and MOS. • If ICDL is pitching 4-module cert. than IC³ is competitive

  6. Official Letter from Microsoft

  7. Compete on quality

  8. Stomp the myths • E/ICDL is a Non-For-Profit company? • E/ICDL Foundation is a non-profit and they produce the exam transcripts but do not distribute the exams. • Regional vendors are most often for-profit but position based on the foundation. These vendors develop and sell the exams.

  9. Stomp the myths • E/ICDL’s endorsements . . . . • Although governments and organizations may use E/ICDL exams, they endorse the concept of digital and IT literacy; they do not officially endorse E/ICDL • Impose as endorsement by mimicking government icons (ex: European Union).

  10. Co-marketing with Certiport • Fill out a Market Development Fund Request • Request vouchers for customers to test try Certiport’s certification products

  11. Take Action • Pick up an ECDL / ICDL Competitive Battle card (internal use only) • Review with your internal teams • Reference during discussions with potential customers • Provide feedback to Certiport

More Related