1 / 7

Digital consumer journey structure IPCS Global Attingal

digital marketing courses provided by Ipcs Global Attingal

sumayya3
Télécharger la présentation

Digital consumer journey structure IPCS Global Attingal

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. DIGITAL CONSUMER JOURNEY

  2. DIGITAL CONSUMER JOURNEY. The digital consumer journey is the path followed by the awareness stage to experience stage. The various stages are given below. 1. Awareness. 2. Search. 3. Research. 4. Purchase. 5. Experience.

  3. 1.AWARENESS. In this stage create the need for product or service via online ads,mails,social media platforms. CASE STUDY Eg:- Sumayya saw an ad in facebook page about pressure cooker combo and liked it.

  4. 2.SEARCH. In this stage consumer search the product/service to fill th the need. Eg:- sumayya find out the product in an ecommerce platform.

  5. 3.RESEARCH. In this stage evaluate value offers from different brands via reviews and different social media platforms. Eg:- sumayya go through the YouTube video's and reviews.

  6. 4.PURCHASE. In this stage consumer makes the purchase. Eg:- sumayya ordered the product through online platform.

  7. 5.EXPERIANCE. In this stage use of product/service and share the experience through social medias, reviews etc. Eg :- sumayya reviewed the product.

More Related