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ALP Setup new Business

ALP Setup new Business. Prague, Czech Republic 22.6.2006. Agenda. Team rules 15 min. Plan for ALP 20 min. Research 60 min. Set goals and mission 10 min. Develop alternatives to reach goals 30 min. Set criteria for selection 30 min. Action plan 30 min.

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ALP Setup new Business

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  1. ALPSetup new Business Prague, Czech Republic 22.6.2006

  2. Agenda • Team rules 15 min. • Plan for ALP 20 min. • Research 60 min. • Set goals and mission 10 min. • Develop alternatives to reach goals 30 min. • Set criteria for selection 30 min. • Action plan 30 min. • Finalize presentation 15 min. • Reflection 20 min.

  3. Team rules • Beeing direct (balance between quality and time) • Team process is leading • Consensus • Inputs should be always from CZ and NL sides • Equal • Use your talent • Talk only to contribute (added value) • Keep timeschedule

  4. Research – Culture

  5. Research – Theory (Trompenaars) High Low Power Distance NL CZ High Low Uncentainty Avoidance CZ NL Individualism Collectivism Individualist - Colectivism NL CZ Difuse Specific Specific - difuse NL CZ Inner Inner - Outer Outer NL CZ Universalism - Particularism Universalism Particularism CZ NL

  6. Research – Conclusion on synergy • Knowledges (NL) and Experiences (CZ) • Working spirit (CZ) with Innovative (NL) • Risk takers (NL) and Structured (NL) with Sceptic to change (CZ) • Language on both sides – different languagues

  7. Market Research Possibilities: • Production with high added value • Investment, development and services (land, hotel, golf course….) • Hightech Research center • International consultancy

  8. Business Decision • Production with high added value • Digital lighting industry Coolightings

  9. Mission • We are lighting provider for business customers who need special hi-tech solution • Combing knowledges, innovation and experiences of Czech and Holland Culture

  10. Goal • Withing 5 years reach 30% (10 mil. EURO turnover with ROI 15%) of market of special lighting in Czech and Holland

  11. Alternatives • Setup completely new site in Czech • Setup Service company without real production (which is outsourced), only modify existing products • Long term partnership with one existing company which delivering products. • Buy existing company

  12. Criteria • Differences in culture (time for integration process) • Time to market • Initial investment • Usage of culture synergies

  13. Multicriterial choice

  14. Culture in “Coolighting” Company egalitarian INCUBATOR GUIDED MISSILE personal task oriented FAMILY EIFFEL TOWER hierarchical

  15. Culture (continue) High Low Power Distance NL CZ High Low Uncentainty Avoidance CZ NL Individualism Collectivism Individualist - Colectivism NL CZ Difuse Specific Specific - difuse NL CZ Inner Inner - Outer Outer NL CZ Universalism - Particularism Universalism Particularism CZ NL

  16. Action plan • Business plan 2 weeks • Selecting place 3 months • Start integration programs 6 months • Hire / Recruiting employees 6 months • Start marketing 9 months • Pilot run, trainings 11 months • Start of production, Enter market 1 year • Reach 3 mil. EURO and 5% market 3 years • Turnover 10 mil. EURO / reach goals 5 years

  17. Risk management • Culture integration – really use synergy • Well prepared integration process avoiding double faces using directness of Dutch people • Working on individual and team culture integration • Strongly focus on basic parameters of target culture • Focus too much on production • This is not so helpful to really use synergy • Keep idea setup high added value company, not mass production

  18. Reflection • We spoke in the rules about talent, but we are not sure if we really used all talents – there is a lot of potential in the group, but not used because time, process pressure – monitoring the process! • Most of the rules we didn’t follow, but we follow the red line (even running out of time!) • During the process the cooperation was getting better • Czech remarking: we did’n expect from Dutch culture to be so much focused on details during mission discussion • The choosing of the alternatives is not mathematics • Before making decision you should be more aware of consequences • Less talking / more listening can make process more effective

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