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a marketing view of sustainable development efficiency of insulation

a marketing view of sustainable development efficiency of insulation. Francis da Silva. Saint-Gobain Isover creates efficient insulation solutions to provide safe comfort for all users and protect the environment. 1/ INTERACTIVE Values. Environmental challenges are interactive.

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a marketing view of sustainable development efficiency of insulation

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  1. a marketing view of sustainable development efficiency of insulation Francis da Silva Saint-Gobain Isover creates efficient insulation solutions to provide safe comfort for all users and protect the environment.

  2. 1/ INTERACTIVE Values • Environmental challenges are interactive Climate change, Saving rare resources Responsable attitude, waste managment,. Security of energy procurement,…. Quality of living ( indoor environment)

  3. Urgent ! Efficient and quick results wanted ! INSULATION and CLIMATE CHANGE • 1/ Climate change : major issue for tomorrow Greenhouse gases increasing of emission X X CO2 as major part of Greenhouse gases X X Burning of fossil materials for Energy Needing for more Energy Buildings : 40 % of Energy consumption in Europe Security of procurement Mainly old existing buildings Energy and climate change: CO2 challenged !

  4. INTERACTIVE Values • Environmental challenges are interactive • Sustainable solutions are interactive

  5. Sustainable development : mixing benefits Equitable Economy Social Sustainable development Sustainable Long term Environment

  6. INTERACTIVE Values • Environmental challenges are interactive • Sustainable development is interactive • Sustainable solutions give interactive benefits (Win / Win positions )

  7. 2/ ACTORS and DECIDERS have their own perceived values

  8. Final choice additional value ? decisive impact ? Cost efficiency Environment Values Decision process Reason Emotion media experience Left brain read words Right brain can see colors October 24, 2014

  9. 3 / SELLING solutions and projects INVOLVING actors and deciders • Efficiency , perceived results, quick return Future Next generation Planet Perceived advantages Financial interest Family comfort The future now

  10. 3 / SELLING solutions INVOLVING actors and deciders • Efficiency , perceived results, quick return • Combined solutions for Win / Win benefits

  11. Insulation : key to Energy Efficiency No competition on solutions 3rd: efficient use of fossil energy sources TRIAS ENERGETICA 2nd: use renewable energy sources 1st : minimise energy loss Decreasing the need of energy is the first step

  12. 3 / SELLING solutions INVOLVING actors and deciders • Efficiency , perceived results, quick return • Combined solutions for Win / Win benefits • Sexy offer : honey better than acid Greater comfort in residential and working spaces thermal atmosphere, acoustic, hygrometric, air quality

  13. Process of decision • Insulation is good for the planetclimate change • Insulation and resources Life cycle analysis • Insulation bring a better quality of life Insulation is comfort • Insulation is self financing Global / individual • Insulation creates new jobsRenovation potential • Insulation is a win win action

  14. Efficiencyfirst ! We needYou ! Now !

  15. EFFICIENCY • Insulation : swift and radical decrease of CO2 Significant and quick response

  16. European potential • Insulation : swift and radical decrease of CO2 Europe (25) Eurima/Ecofys study 460 milliontonnes of CO2 could be saved by insulation, 3.3 millionbarrels of oil a day is the possible equivalent of CO2 savings by 2036 through the insulation of all existing buildings Existing potential

  17. Economy Social Environment SUSTAINABLE VALUES

  18. Lifecycle of glass wool 1 Raw material Basically it is sand and up to 80% recycled glass. Production Melting and fiber forming In average the energy needed for production and transport is compensated in less than 6 months. Transport 75% storage and transport savings due to high compressibility of the lightweight product rolls. Compression rates up to 8:1 Out of 1m³ raw material we produce 150m³ glass wool insulation products 18,9 m³ 18,8 m³ 1: 150

  19. Lifecycle of glass wool 2 Utilization 6 tons CO2 savings per year through one tone installed glass wool. Installation Glass wool is safe and easy to install. Straight off the roll onto the wall. Not classified as carcinogenic under Directive 97/69/EU of the European Commission Reuse & recycling Isover glass wool is a mineral product and is free of propellants and pesticides, chemically neutral, non combustible and free of flame-retardant and free of ground water-polluting chemicals. Multi-purpose, reusable, recyclable. 0,8 t CO2 caused by production of 1 t glass wool 6 t CO2 savings in one year by 1 t glass wool In 50 years the CO2 caused by production will be compensated 100 times.

  20. Environment : Life Cycle Analysis contribution • Global efficiency : positive balance (L C A on 50 years) IBR 200 mm : CO2 emissions (on LCA) : 2,9 Kg C02 CO2 savings per year : 5,1 Kg C02 / year CO2 savings on 50 years : 255 kg CO2: Ratio : 88 high efficiency : GR 32 100 mm : CO2 emissions (on LCA) : 3,5 Kg C02 CO2 savings per year : 7 Kg C02 / year CO2 savings on 50 years : 350 kg CO2: Ratio : 100 Total used primary energy 121 MJ /m2 ( 50 years) saved prim ener 15 579 MJ (return 6 months) (return 6 months)

  21. - Environment PLUS … • Durable material • No using rare resource • Compression • Recycling • Waste management ( plants and building sites)

  22. 2- Social • Indoor comfort for all people • Energy precarity (fuel poverty) • Jobs creation • Safety and easy installation • Health and safety caring (LCA)

  23. 2- Economy : exclusive self financing comfort Technical potential (all buildings) 22(2010) 39 (2030) 70 35to 52 • Cost-effectiveness Ecofys VI / Eurima study : E U 25 Study 2003 115 billion/ Y 270 Billion/Y 151 Billion/ Y 11 Every you invest in insulation You can get 5 back Within 30 ans (return 5 Y) Return 2,73 Y Return 4,28 Y 5

  24. exclusive self financing comfort • Insulation by Isover : Saving energy by Saving Money : EXaMPLE 1 French study for new house to be built M3 type with floor and garage, climatic Zone H1, Surface : 115,6 m2. Non isolée Isolée RT 2005 loosings 2,269 W/m2.K 0,426 W/m2.K Heat consumptions 62 031 kWh 7 413 kWh Release CO2 4,1 tonnes 2,3 tonnes Heating costs 1 935 euros 231 euros Comparing to nos insulated house : 5,3 time less loosings,8,4 time less heat consumption, 6,1 time less CO2 release. Source : Etude bureau d’études Tribu 2005 France.

  25. exclusive self financing comfort • Insulation by Isover : Saving energy by Saving Money : EXAMPLE 2 Single family house (building 1960 Pettenbach Austria) Before After Annual heating cost 2 700 euros 200 euros

  26. exclusive self financing comfort • Insulation by Isover : Saving energy by Saving Money : . EXAMPLE 3 Multifamily building, 7 flats on 3 levels, Renovation in Switzerland (Building 1960 Männedorf) according to Minergie program data Normes nationales Suisses Standard Minergie Needing of energy for Heating 164 kWh/m2/Y 70,8 kWh/m2/Y Annual energy cost 4 035 euros 1 735 euros

  27. PLUS … other economics • Durable solutions • Property value creation • Creation of jobs

  28. Renovation : the key • Renovation of existing Builings : Radical decrease of CO2 More comfort for all people RENOVATION Less energy precarity Value of Buildings Jobs creation Key for sustainable development

  29. Summerizing Insulation with ISOVER Saving your money, Better comfort for your family, Protecting our planet the future now ! aujourd'hui pour demain

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