Rome April 10, 2013

1. The Memory of Beauty Guided tours for people affected by Alzheimer’s disease Susanne Meurer Graphics by Lilith Zulli Rome April 10, 2013

2. The Memoryof Beauty THE ALZHEIMER’S DISEASE • Alzheimer’s disease is the most common form of senile dementia • 2010: 35,6 million people affected by Alzheimer • 2030: 65,7million people affected by Alzheimer • Until today no cure is available

3. The Memoryof Beauty THE PROJECT • The Memory of Beauty is a permanent initiative by the • Museum’s Educational Department dedicated to people • affected by Alzheimer’s disease and their caregiver.

4. The memoryof beauty: the project CYCLE OF 3 OR 4 GUIDED TOURS • thematic art modules • smallgroupofpartecipants • (6-8 patients plus caregiver) • toursgivenbyespecially • trainedoperators

5. The memoryof beauty: the project THE RESULTS OF MEDICAL RESEARCH • The programme has positive effects on: • the cognition of demented health • caregivers’ emotional health • If further research will confirm these data, • the museum visit will become a precious • resource for the management of • Alzheimer‘s disease

6. The Memoryof Beauty PROCESSES AND EVALUATION TOOLS Partnership relationship The project needs a steady relationship between the museum operators and the medical staff • different purpose • museum identity

7. The memoryof beauty WHAT TO ASSESS? • clinical evaluation • evaluation linked to the • specificity of museum • education and cultural • mediation • impact on indirect adressees

8. The Memoryof Beauty: clinicalevaluation Can the visits to the museum alleviate some symptoms of Alzheimer’s disease ? THE CLINICAL EVALUATION REMAINS A DECIDEDLY MEDICAL FIELD TO WHICH THE MUSEUM CAN CONTRIBUTE ONLY IN RESIDUAL WAY

9. The memoryof beauty: Assessment • Museum evalution • impact of the visit • relationship between socio-cultural background and appreciation of the guided tour

10. The memoryof beauty: Assessment • The main outcomes • little relevance of the socio-cultural background • little impact of patient’s habit of visiting museums • medium to high levels of attention

11. The memoryof beauty: Assessment • IMPACT ON INDIRECT ADRESSEES • caregiver • museum staff • medical staff

12. The memoryof beauty: Museum staff • How and in which way the museum staff learns about and cooperates with the project • Which is the internal comunication • Which are the critical points in • welcoming to the museum such • «unusual» visitors • Which are the costs, both human and financial • Which are the effects of the project on the museum

13. The memoryof beauty: doctors and caregiver Whether and how THEIR RELATIONSHIP WITH THE MUSEUM has changed Whether and how THEIR WAY TO RELATE TO ARTWORKS has changed

14. The memoryof beauty: outcome and prospects Medical staff and Caregiver This experience has changed your consideration of the museum? Yes 82% of medical staff, more than 50% caregiver “In my eyes the museum has changed from being a static educational ambience to an occasion for "culture in motion“. It made me also appreciate the emotional effects of artistic stimulation, independently of the "understanding of the content" of the work.” (Doctor) “Because I see that the museum is not just for the educated. It is positive for all, art is good for everyone”(Caregiver)

15. The memoryof beauty: some outcomes • MEDICAL STAFF AND CAREGIVER • All respondents are fully satisfied with the experience • The experience is considered to be valid not only for Alzheimer's patients because it transforms the museum into a place open to participation, accessible to all. • Museum: • Since 2013, the Educational Service of the Galleria Nazionale d’Arte Moderna has launched a project of GUIDED TOURS FOR PSYCHIATRIC PATIENTS in partnership with a public assisted residence centre for mental health patients.

16. The memoryof beauty: positive outcome • New tours for visitors • Experience with an artist: • The reverse Grand Tour by Valerio Rocco Orlando • Confrontation with other museums: New York 2013 • Acquisition of new skills for both medical and museum • staff, acquired by a “learning-by-doing” process • through continuous evaluation and mutual feedback

17. The memoryof beauty – Criticalpoints THE MOST CRITICAL ELEMENT for the project is its sustainability in time • scantiness of financial resources • scantiness of human resources • only informal agreements with the medical partners

18. The memoryof beauty: Conclusions • New audiences • New fields of investigation • Experimenting with new ways of communication • and mediation • Participation in Congresses and public debates • Focus on the project for dissertations and scientific • publications • Icom-Ceca Award for Best Practice in 2012 • “To interact with patients affected by Alzheimer in a special environment such as a museum is a very formative experience that enriches our job: we are learning to look at artworks with a new point of view and with a new sensibility” (Museum staff)

19. The memoryof beauty The confrontation with the Alzheimer’s patients returns a different way of interpreting and relating to works of art, to the museum and the artists. Head of project: Martina De Luca Staff: Laura Campanelli Fabiola Di Fabio Valentina Filamingo Carla Gunnella Susanne Meurer Lilith Zulli

20. La memoria del bello: storia di un progetto Thank you for your attention susanne.meurer@beniculturali.it