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Risk is Opportunity: The Actuarial Profession in 2009

Risk is Opportunity: The Actuarial Profession in 2009. Presented to: Iowa Actuaries Club April 27, 2009 Cecil Bykerk, SOA President. Today’s Presentation. The Economy and the Actuarial Profession 10 Strategic Initiatives Marketing and Market Development Plan

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Risk is Opportunity: The Actuarial Profession in 2009

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  1. Risk is Opportunity: The Actuarial Profession in 2009 Presented to: Iowa Actuaries Club April 27, 2009 Cecil Bykerk, SOA President

  2. Today’s Presentation • The Economy and the Actuarial Profession • 10 Strategic Initiatives • Marketing and Market Development Plan • CERA Credential—Marketing Efforts • Benefits of Volunteering

  3. The Economy and the Actuarial Profession

  4. 10 Strategic Initiatives

  5. Strategic Initiatives • Continue Marketing and Market Development Plan (MMDP) • Develop competency-based continuing education opportunities • Promote the CERA credential

  6. Strategic Initiatives • Develop intellectual capital through research • Strengthen the academic branch of the profession • Explore opportunities for actuaries in the health care industry

  7. Strategic Initiatives • Develop new avenues for identifying, recruiting and recognizing volunteers • Capture, develop and distribute actuarial content and expertise using the Web

  8. Strategic Initiatives • Cooperate with IAA on international actuarial education • Explore the development and promotion of online professional networking

  9. MMDP—Origins

  10. MMDP Goals • Establish and expand the actuarial brand and marketing message • Create and promote new areas of practice

  11. MMDP—Current Programs

  12. News Bureau Using Risk Management to Beat the Downturn Best Jobs for New College Graduates Now Job Universe: Actuary Doing the Math to Find the Good Jobs

  13. Imageoftheactuary.org

  14. Pioneers/Actuaries in Action

  15. Student Outreach

  16. MMDP—New for 2009

  17. Advocacy • More direct outreach to the employer audience to help them understand the contributions actuaries can make • Employers have broad familiarity with actuaries; however, more than half are not very familiar with the profession

  18. Advocacy • Building relationships with employers • Actuaries in the corner office • Recruiters as advocates

  19. CRO Dialogue

  20. Overview The Chartered Enterprise Risk Analyst (CERA) credential encompasses the most comprehensive and rigorous demonstration of enterprise risk management (ERM) expertise available.

  21. Overview • SOA identified need for new credential to demonstrate ERM competence in traditional and broader financial services marketplace • First new credential introduced by SOA since 1949

  22. Significance of CERA Credential • ERM is a best practice • Brings consistency and standardization to ERM practice • Expands actuarial skill set into non-traditional sectors, such as Broader Financial Services

  23. CERA - Marketplace • CERAs will be employed to a greater extent than traditional ASAs in banking and broader financial services • Marketing efforts will be directed at promoting the unique skill set of CERAs

  24. Marketing and Communications Plan • Build awareness and bring new students into the profession • Promote credential to existing candidates, ASAs and FSAs • Partner with appropriate organizations and associations to enhance marketing efforts

  25. Marketing and Communications Plan • Redesigned Web site, www.ceranalyst.org • Advertising in business and trade media (expanded in ’09) • Development of electronic toolkits • Press room

  26. CERAnalyst.org • Provides an overview of the CERA credential • Features current CERAs and their work in the ERM field • The CERA curriculum and registration • Information about the SOA

  27. Placeholder for toolkit photo

  28. Placeholder for Press Kit photo

  29. Benefits of Volunteering

  30. Volunteering Benefits You and Your Employer • Run effective meetings • Motivate people • Lifelong learning • Leadership

  31. Volunteer Opportunities

  32. Questions

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