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Standardization As a Key Competition Factor in The Automobile Industry

Standardization As a Key Competition Factor in The Automobile Industry. Dr. Veit Ghiladi DaimlerChrysler AG. Drivers. Response of Companies. Market Access. Interoperability. Consortia Standardization. External Standardization. Cost Reduction. New Technologies. Internal

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Standardization As a Key Competition Factor in The Automobile Industry

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  1. Standardization As a Key Competition Factor in The Automobile Industry Dr. Veit Ghiladi DaimlerChrysler AG

  2. Drivers Response of Companies Market Access Interoperability Consortia Standardization External Standardization Cost Reduction New Technologies Internal Standardization Quality (knowledge transfer)

  3. ACCURA Consolidation of the Automobile Manufacturers Industry Economies of scale as driver of Consolidation 270 Number of independent automobile companies Rapid technological development and Design differentiation Antitrust prevents further Consol. 12 1880 1900 1920 1940 1960 1980 2000 2020 2040 Phase I: Foundation of small companies Phase II: Consolidation Phase III: Endgame

  4. Chrysler (Crossfire)

  5. Size National Standards (Examples) 52 cm x 11 cm or 34 cm x 20 cm EU USA 30,5 cm x 15,2 License Plate Distance to Ground > 30 cm <100/109 cm EU USA Alabama < 152,4 cm California > 30,5 cm < 152,4 cm Kentucky > 20,3 cm Missouri > 20,3 cm < 121,9 cm NJ, NY, WA > 30,5 cm < 121,9 cm Others > 30,5 cm h

  6. National Standards (Examples) Speed Indication Lights

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