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Events Planning How to Organize A Seminar Or An Event- sWISHin

Establishing the theme, Selecting a venue of the event, Event Marketing and Publicity, Collaboration with sponsors, Managing People and working with speakers, The Actual Day - registration, ushering, feedback

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Events Planning How to Organize A Seminar Or An Event- sWISHin

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  1. Events Planning How to Organize A Seminar Or An Event Swishin Events (Dubai Office) Swishin Events (India Office) sonalswishin@gmail.com info@swishin.in 97-15063-30760 +91-9828060003, +91-1412672570 YOU WISH.. And we deliver in a SWISH!!!.. YOU WISH.. And we deliver in a SWISH!!!.. www.swishin.co Establishing the theme Selecting a venue of the event Event Marketing and Publicity Collaboration with sponsors Managing People and working with speakers The Actual Day - registration, ushering, feedback

  2. ● ● ● Establishing the theme Each event follows a theme and purpose which will drive the event set-up, the target audiences or the participants, the guests and the marketing approach. In general, a business event such as an international conference for a particular industry will appeal to participants conducting businesses within that industry as well as sponsors who gain mileage out of publicizing their products during the event. Apart from that, the theme of the seminar will also determine the type of marketing channels to be used to for publicity. This also holds true for the event management team who will need the event theme to correctly identify target participants and companies to sell the event to. ● ● ●

  3. Selecting a venue of the event Venue selection is highly dependent on the scale of the event. Usually this is determined by the number of participants, the presence of any guests of honor (such as royalty or politicians) the activities during the event, or if there are additional floor space required for exhibition purposes. A typical seminar of about 100 - 200 can be comfortably implemented in a hotel seminar room, possibly in a theater style setting or classroom setting. However, larger scale events with participant numbers scaling between 500 - 1000 may require a large hall, ballroom, auditorium or a convention center. Event marketing and Publicity Seminar marketing is by far the most critical and often most challenging task in event planning, and is often regarded as the most critical factor of an event's success. The right marketing strategy and seminar positioning must be adopted in order to draw adequate event sign-ups. Most of the time, event organizers who have large budgets will turn to above the line marketing such as newspaper and magazine advertisements as well as radio and television advertising to publicize the event. Press releases about the event may also be sent in to major newspapers, in order to create the awareness of the upcoming event.

  4. Collaboration with sponsors getting reputable sponsors to participate in an event will help boost the creditability of the event, as well as reduce costs. Sponsors can also help with marketing, as they also help publicize your event to their customers. Managing People and working with speakers A seminar will not be successful without the people running it, as well as the speakers sharing their knowledge to the participants. Invite speakers who are of caliber and reputation to the event, and who will provide the participants with relevant information to their work, industry or business. Prepare the speakers beforehand and work with them on their Power point presentations as well as pre-inform them of the logistics processes, timing as well as the expected audience size. Event management process requires a good team of people handling tasks on ushering, registration, customer service as well as handling financials. Familiarize the team with any required event protocol to eliminate the possibility of confusion or error. The Actual Day - registration, ushering, feedback

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