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Starbucks Coffee

Starbucks Coffee. Craig Rampersaud, Andrew Strait Jones. Quick Survey. How many of you drink coffee on a regular basis? How many of you drink Starbucks Coffee on a regular basis?. 40 year Milestone. January 5 th Starbucks announced new logo Removal of name in logo

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Starbucks Coffee

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  1. Starbucks Coffee Craig Rampersaud, Andrew Strait Jones

  2. Quick Survey • How many of you drink coffee on a regular basis? • How many of you drink Starbucks Coffee on a regular basis?

  3. 40 year Milestone • January 5th Starbucks announced new logo • Removal of name in logo • Evolved logo that celebrates the Siren in a much bolder way • More expressive • More energetic

  4. Brand Recognition • Wont provide clarity • Reduce recognition • Reduce brand name repetition • Logo should reinforce and support consumers view of the brand

  5. Good or Bad?

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