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Mobility Management & Nightlife

Mobility Management & Nightlife. International Association of Transportation Regulators September 14, 2011. The Taxi Industry. No Respect Independent Businesses Driver Skills Service Oriented Impacted by demographics Regulated Taken for Granted Bad Operators. Nightlife Industry.

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Mobility Management & Nightlife

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  1. Mobility Management & Nightlife International Association of Transportation Regulators September 14, 2011

  2. The Taxi Industry • No Respect • Independent Businesses • Driver Skills • Service Oriented • Impacted by demographics • Regulated • Taken for Granted • Bad Operators Responsible Hospitality Institute

  3. Nightlife Industry • No Respect • Independent Businesses • Staff Skills • Service Oriented • Impacted by demographics • Regulated • Taken for Granted • Bad Operators Responsible Hospitality Institute

  4. Creating the Sociable City Working together to create safe and vibrant places for people to socialize Responsible Hospitality Institute

  5. The Other 9 to 5 Singing and the making of noise in these establishments as a rule only starts around 10 o’clock and lasts until 2 or 3 o’clock in the morning, when the greater part of the company comes out drunk in order to continue the scandal on the street and insult the police Berlin - 1843 Responsible Hospitality Institute

  6. What Makes a City Sociable? The Most Sociable City? Vibrancy and Safety Responsible Hospitality Institute

  7. The Hospitality Zone A mixed-use area with a high concentration of dining and entertainment businesses, as well as public space activities such as festivals, events and markets to facilitate inter-generational and inter-cultural socializing Responsible Hospitality Institute

  8. The Hospitality Zone • Vibrant • Dining and Entertainment Venues • Events and Festivals • Public Space and Markets • Multi-Use Sidewalks • Safe • Venue Service and Security • Public Safety and Policing • Crowd Management • Transportation Alternatives Responsible Hospitality Institute

  9. Transformation Stakeholders Responsible Hospitality Institute

  10. Core Elements Responsible Hospitality Institute

  11. Forces on Nightlife Transportation Generations Economic Lifestyle Alcohol Responsible Hospitality Institute

  12. Demographics Baby Boomers and Millennials shaping society and economyGen X’s Urban Tribes defined work place and urban life Responsible Hospitality Institute

  13. The Four Generations Silents Prior to 1945 64 & older Boomers 1946 - 1964 45 – 63 years old Generation X 1965 – 1979 30 – 43 years old Millennials 1980 - 2000 29 years old & younger Responsible Hospitality Institute

  14. Change in Population Responsible Hospitality Institute

  15. Going Out by Age University of Michigan Institute for Social Research (ISR) Responsible Hospitality Institute

  16. More Space for Sociability • More 18-30 year olds going out more than twice the rate of those 30+ • More 60+ with time and money to spend on dining/entertainment Responsible Hospitality Institute

  17. Generations and Urban Life Responsible Hospitality Institute

  18. Social Generations Singles Jingles Mingles Families How are generations shaping transportation? Responsible Hospitality Institute

  19. Nightlife and Transportation • Transportation • Safety Goals • Development Goals • Mobility Management • Public Transportation • Private Transportation • Transportation Systems • Parking – Valet • Pedi-Cabs • Ride Home Centers • Strategic Transportation Responsible Hospitality Institute

  20. Transportation Safety Goals • Reduce alcohol-related crashes • Increase pedestrian safety • Increase opportunities for intervention • Make zone exiting safer, more efficient • Lower car use and traffic congestion • Maximize access to existing transport Responsible Hospitality Institute

  21. Transportation Development Goals • Enhances district accessibility • Generates patrons • Increases diversity • Spurs commerce • Employee transport Responsible Hospitality Institute

  22. Traffic Fatalities by Age 21 18 24 34 15 Responsible Hospitality Institute

  23. Impaired Driver Profile • Alcohol involvement 3 times more likely at night • Alcohol fatalities higher on weekends: • 30% of weekdays • 52% on weekends • Almost 50% pedestrians killed (21- 44) had BAC of .08 + • By 2011, at risk populations will increase: • 18 to 24 year olds to 30 million • 25 to 34 year olds to 35 million Responsible Hospitality Institute

  24. Communities with Older Residents • Retiring to culture centers • Urban dwellers need transport within zone • Suburbanites need transport into zone • Restaurants rely on public transit for first seating • Transport companies rely on in/out flow to extend hours Responsible Hospitality Institute

  25. College Communities • Higher number of at-risk population • Underage drinking • Go out 3+ times weekly • Stay out later • Drink more than other groups • ¼ drove under influence in last year Responsible Hospitality Institute

  26. Multiple Points of Intervention Responsible Hospitality Institute

  27. Mobility Management • Mobility management is an approach to service development and management that focuses on individualized customer markets and involves establishing a variety of services tailored to meet the needs of those markets. • It entails a responsibility for establishing a coordinated service delivery network to achieve connectivity for customers and efficiency for taxpayers. • Mobility management encompasses the design and management of the transportation infrastructure so that the services developed can perform effectively and efficiently. www.UnitedWeRide.gov Responsible Hospitality Institute

  28. Nightlife & Mobility Management • Patrons Arriving By Transit • Hospitality Business Employees • Night Workers • Impaired Drivers Responsible Hospitality Institute

  29. Parking Systems • Parking is a link in transportation • Parking systems manage limited resources • Parking is a source of revenue • Late-night security • Integration with other transport systems Responsible Hospitality Institute

  30. Pedi-Cabs as Transportation • Fun and innovative forms of transportation • Increases safety and vibrancy in hospitality zones • Fills a gap of service in the transportation industry • Regulations • Licensing • Insurance Responsible Hospitality Institute

  31. Late-night Public Transit • Pedestrian Studies • Patron Surveys • College Locations • DUI Arrests • Limited Routes for Key Markets • Smaller vehicles for more customized routes Responsible Hospitality Institute

  32. Individual Service • Taxi Industry and Drivers • Shuttles • Ride Home Stands – Taxi Ranks • Location • Security • Expediter • Comfort Stations • Safety and Deployment • Soft Closing • Social Marketing Responsible Hospitality Institute

  33. Case Studies • Boulder, Colorado • Seattle, Washington • Calgary, Alberta • Brisbane, Queensland Responsible Hospitality Institute

  34. Boulder, Colorado • Problem Statement • University Hill – Downtown • Student Fee Supported • 2 @ Midnight, 1 @ 3 am • Increased demand-Conflict • Process • Stakeholders • Extended schedule • Police on board • “Abuse it – lose it” • Outcome • Thursday, Friday, Saturday • 32% increase in ridership • 500 riders per night • Special drivers required Responsible Hospitality Institute

  35. Seattle, Washington • Seattle Nightlife Initiative • Night Owl Service • Improved awareness of public transit options • Extended select routes • Transit Master Plan • Improved Lighting • Taxi Stands • Five districts • Promotional branding • Taxi Magic • Overnight Parking • Change in overnight policy Responsible Hospitality Institute

  36. Calgary, Alberta • Challenges • Restrictions on taxi service – parking, access, traffic • City Centre Development Plan • Focus on CPTED • Public Safety and Quality of Life Issues • Process • 13 Late Night Ride Home Stands • In or near venues • Existing infrastructure • Promotional campaign • Parking enforcement Responsible Hospitality Institute

  37. Brisbane, Queensland • Challenges • Loitering (3-5 am) • Abusive behavior • Driver resistance • Process • Public/Private Partnership • Rebranding – Secure Ranks • 2-3 Blocks • Supervisor – Security • Lights, CCTV, barriers • Public Safety Funding • Other options • FlatFare • NightLink – Taxi, Bus, Train Responsible Hospitality Institute

  38. Common Themes • Daytime Economy Policy and Policy Makers • Driver Reluctance • Lack of Convenient Locations for Pick-up • Traffic Congestion at Closing • Parking Enforcement • Lack of Resources Responsible Hospitality Institute

  39. Case Study Reports Alicia Lakomski831.469.3396 4#Alicia@RHIweb.org Jim Peters831.438.1404Jim@RHIweb.org Responsible Hospitality Institute

  40. Toronto Nightlife and Transportation • Janice Solomon – Toronto Entertainment District • David Whitaker – Tourism Toronto • David McCormack – Toronto Police Services • John Kiru – Toronto Association of Business Improvement Areas • Tony Elenis – Ontario Restaurant, Hotel & Motel Association • Ian Maher – Toronto Parking Authority • Jim Bell – Diamond Taxi and Canadian Taxi Association • Karen Stintz – Toronto Transit Commission Responsible Hospitality Institute

  41. Toronto Nightlife and Transportation • Introduction • Role • Value or impact from nighttime economy • Transportation Issues • Role of transport in the nighttime economy • Cost of “not” having efficient transportation systems • Challenges and responses to transportation gaps • Coordinating Resources • Building partnerships • Short and long term objectives Responsible Hospitality Institute

  42. Creating the Sociable City Working together to create safe and vibrant places for people to socialize Responsible Hospitality Institute

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