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“Flying High, Landing Soft”: An Innovative Entrepreneurial Curriculum for SMEs Going Abroad

“Flying High, Landing Soft”: An Innovative Entrepreneurial Curriculum for SMEs Going Abroad. Ye-Sho Chen, Ph.D. Director of Emerging Markets Initiative Majory B. Ourso Excellence in Teaching Professorship Robert J. Peltier Professorship in MBA Studies

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“Flying High, Landing Soft”: An Innovative Entrepreneurial Curriculum for SMEs Going Abroad

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  1. “Flying High, Landing Soft”: An Innovative Entrepreneurial Curriculum for SMEs Going Abroad Ye-Sho Chen, Ph.D. Director of Emerging Markets Initiative Majory B. Ourso Excellence in Teaching Professorship Robert J. Peltier Professorship in MBA Studies Professor of Information Systems and Decision Sciences E. J. Ourso College of Business 2211 Business Education Complex Louisiana State University Baton Rouge, LA 70803 (225) 578-2510 (W) http://isds.bus.lsu.edu/chen qmchen@lsu.edu Ming-Chi University of Technology

  2. Agenda • Personal Background • Soft Landings • “Flying High, Landing Soft”: Theory & Methodology • Discussions: Opportunities for Collaborations Ming-Chi University of Technology

  3. Personal Background • Education • National Cheng Kung University in Mathematics (1976) • National Tsinghua University in Statistics (1979) • Purdue University in Operations Research (1985) • Louisiana State University (1985 – Current) • Information Technology & International Entrepreneurship • Netchising = Internet + Franchising • SMEs & Student Entrepreneurs Going Abroad Ming-Chi University of Technology

  4. Agenda • Personal Background • Soft Landings • “Flying High, Landing Soft”: Theory & Methodology • Discussions: Opportunities for Collaborations Ming-Chi University of Technology

  5. Soft Landings Defined Soft landings is a process of international entrepreneurship which helps a company from one country to land softly – without crashing, into the market of another country. (www.nbia.org/member_services/soft_landings) Ming-Chi University of Technology

  6. Soft Landings Best Practices Incubator as a Soft Landing Zone (Mencin & Erikson 2009) • Connecting key decision makers of demand and supply networks • Proven services of revenue generation (www.nbia.org/member_services/soft_landings) Ming-Chi University of Technology

  7. Soft Landings at LSU Vertically Integrated Horizontally Diversified (Adapted from Charles D'Agostino’s Presentation to Swedish Trade Council, January 2012) Ming-Chi University of Technology

  8. Soft Landings at LSU: Leadership –The Italian Man Charles D'Agostino (www.bus.lsu.edu/students/news/stories/2010.05.18_DAG.asp?dept=12) Ming-Chi University of Technology

  9. Role of Higher Education International Students/Scholars, Alumni and Their Networks Louisiana State University and its networked Resources Entrepreneurship & Innovation Programs Our Partner in China, Central University of Finance and Economics in Beijing, and its network resources Our partner in Brazil Universidade de São Paulo and its networked resources Ming-Chi University of Technology

  10. Culture, Networks and Entrepreneurship/Innovation Networks: Supply Fulfillment Culture: Demand Immersion • Demand Immersion • Football Networks • Basketball Networks + Map.google.com • Demand Immersion • Oil & Gas • Wetland Erosion & Restoration • Supply Chain Disaster Management Ming-Chi University of Technology

  11. Open Innovation: People, Planet, Profit The Feelgoodz Man: Kyle Berner (www.feelgoodz.com) Ming-Chi University of Technology

  12. Agenda • Personal Background • Soft Landings • “Flying High, Landing Soft”: Theory & Methodology • Discussions: Opportunities for Collaborations Ming-Chi University of Technology

  13. Theory: Docility “the tendency to depend on suggestions, recommendations, persuasion, and information obtained through social channels as a major basis of choice.” (Herbert Simon: Altruism and Economics, 1993) Ming-Chi University of Technology

  14. Theory: Docile Organization (Simon, 1993 & 1997) Corporate Social Responsibility Bounded Rationality + Docility Outside Organizations Short Life of Comparative Advantage New Sources of Comparative Advantage Altruism Within Organizations Organizational Identification Increased Social Channels Vertically & Horizontally Ming-Chi University of Technology

  15. Methodology: Strategic Entrepreneurship (Hitt et al. 2011) + Distributed Cognition(Secchi, 2010) Ming-Chi University of Technology

  16. Opportunity Development and the Entrepreneurial Process: Market, Management, Money 5 Sentences “Flying High”: 5 Steps “Landing Soft”: 5 Steps 1 Page Management & Money Market 30 Pages + Appendices Ming-Chi University of Technology

  17. Cultivating Storytellers:“PhD” = Passionate, hungry, & Determined Ming-Chi University of Technology

  18. Chinese Family Business Going Abroad:“Keep It in the Family for the CHILD” • Healthcare • Bio-Pharmaceutical • Medical Devices • Fashion & Design • Clean Energy • Solar • LED Ming-Chi University of Technology

  19. Agenda • Personal Background • Soft Landings • “Flying High, Landing Soft”: Theory & Methodology • Discussions: Opportunities for Collaborations Ming-Chi University of Technology

  20. Emerging Markets Scope: Brazil, India, China (BIC) Ming-Chi University of Technology

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