1 / 11

The Slogan and SWOT Analysis for Products

The Slogan and SWOT Analysis for Products. 組員 : 林立婷 葉榮蓉 呂淑雯 賴彥樺 楊曉蕙. Slogan. Starbucks does not have an "advertising slogan". They have the logo which they call the " Siren's Eye ". ( 迷人的眼睛 ) Marketing slogan: Starbucks DoubleShot. Bring on the day ( Starbucks DoubleShot brand )

talia
Télécharger la présentation

The Slogan and SWOT Analysis for Products

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The Slogan and SWOT Analysis for Products 組員: 林立婷 葉榮蓉呂淑雯 賴彥樺 楊曉蕙

  2. Slogan • Starbucks does not have an "advertising slogan". They have the logo which they call the "Siren's Eye". (迷人的眼睛) • Marketing slogan: Starbucks DoubleShot. Bring on the day(Starbucks DoubleShot brand ) • Taglines: Starbucks Frappuccino. Work can wait. Smooth out your day, everyday(Starbucks Frappuccino brand)

  3. History • Founded：In 1971 across from Pike Place Market in Seattle, Washington • Founder：Zev Siegl, Jerry Baldwin and Gordon Bowker • Headquarters：Seattle, Washington, USA • the largest coffeehouse company in the world • sells drip brewed coffee, espresso-based hot drinks, other hot and cold drinks, snacks, and items such as mugs and coffee beans

  4. late March 2008 -- Starbucks had more than 16,226 stores worldwide, including 11,434 stores located in the United States • July 1, 2008 -- the company announced it was closing 600 under-performing company-owned stores and cutting U.S. expansion plans amid growing economic uncertainty • On July 29, 2008-- Starbucks also cut almost 1,000 non-retail jobs as part of its bid to re-energize the brand and boost its profit

  5. Name International names include: • Arabic-speaking countries: ستاربكس (transliteration: stārbaks) • China, Hong Kong, Macau, Taiwan: 星巴克 Pinyin: xīngbākè (星 xīng means "star", while 巴克 is a transliteration of "-bucks") • Israel: סטארבקס (transliteration: sṭārbaqs) • Japan: スターバックス (transliteration: sutābakkusu, phonological: staa-bahkss) • Russia: Старбакс (transliteration: Starbaks) • South Korea: 스타벅스 (transliteration: seutabeokseu), often used in conjunction with the English name • Quebec, Canada: Café Starbucks Coffee[39] (added the French word to avoid controversy with local language politics)[citation needed] • Thailand: สตาร์บัคส์ pronounced [satāːbākʰō] • Bulgaria: Старбъкс (transliteration: Starbâks)

  6. SWOT analysis

  7. Strength 優勢 • the world's largest coffee chain • sell accessories • own interior design • oversea markets • direct selling store • good image

  8. Weakness 弱勢 • expensive • High premium

  9. Opportunity 機會 • Make the best use of a large number of chain stores play the advantages of economies of scale • restaurants and other strategic alliance • Population of drinking coffee increasing

  10. Threaten 威脅 • coffee has become a market • many alternatives • easy-to-imitate （coffee & logo) • Caffeine is bad for health

  11. The End

More Related