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ITV DESIGN - CONCEPTUAL FRAMEWORK

ITV DESIGN - CONCEPTUAL FRAMEWORK. Level 1: Background - strategic directions; audience groups; technical constraints / capabilities Level 2: Proposition - program idea; audience concept; value proposition Level 3: Treatment

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ITV DESIGN - CONCEPTUAL FRAMEWORK

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  1. ITV DESIGN - CONCEPTUAL FRAMEWORK Level 1: Background - strategic directions; audience groups; technical constraints / capabilities Level 2: Proposition - program idea; audience concept; value proposition Level 3:Treatment - interaction paradigm; general approach to delivering content and functionality Level 4: Interaction Paradigm / Interface Design - representation of navigation and structure; screen layout; graphic design; icons

  2. Some iTV Treatment Options

  3. Multiple Streams of video content

  4. Walking With Beasts

  5. Split Screens

  6. TransAct

  7. Separate Activity Area

  8. Big Brother South Africa

  9. Viewer Feedback

  10. Great Britons

  11. Additional Platforms - for content delivery and/or viewer interaction e.g. : Radio; WWW site; email; SMS; Print

  12. Hybrids

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