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Cultural Capital

Cultural Capital. Prestige, knowledge, education, information, science, religion, and the arts are valorized Cultural capital seems natural Ads reinforce the distribution of cultural capital. High Brow. Associated with “old world” Europe, classical art, opera, museums, symphony

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Cultural Capital

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  1. Cultural Capital • Prestige, knowledge, education, information, science, religion, and the arts are valorized • Cultural capital seems natural • Ads reinforce the distribution of cultural capital

  2. High Brow • Associated with “old world” Europe, classical art, opera, museums, symphony • Ads tend to be sophisticated, luxurious, complex • Ads don’t mention cost of product – dignified.

  3. Middle Brow • Neither high nor low – contradictory and compound • May reference some “high” cultural codes, but may do so with a sense of irony • Often nods to the cost of product or economic factors

  4. Low Brow • Little, if any, aesthetic or artistic qualities • Practical information, functional, facts – bodily functions, getting dirty, and “base” activities • Usually mentions the cost blatantly

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