1 / 12

ParknShop German Food Festival 2010 November 1 st to November 18 th , 2010

ParknShop German Food Festival 2010 November 1 st to November 18 th , 2010. ParknShop, Great, Taste & Gourmet. Company Overview. Mermber of the A.S. Watson Group a wholly owned subsidiary of Hutchison Whampoa Limited

tamyra
Télécharger la présentation

ParknShop German Food Festival 2010 November 1 st to November 18 th , 2010

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. ParknShop German Food Festival 2010 November 1st to November 18th, 2010 ParknShop, Great, Taste & Gourmet

  2. Company Overview • Mermber of the A.S. Watson Group • a wholly owned subsidiary of Hutchison Whampoa Limited • Since we opened our first store in 1973, we have grown into a network of 234 stores. • Operations in Hong Kong and Macau • ParknShop operates in the names: • ParknShop • ParknShop Superstore • International • Express • Fusion • Taste • Gourmet • Great Food Hall

  3. Market Share – International SegmentKey Competitors

  4. PNS Germany Festival - Key Objectives • Branding for “Made in Germany” products • Deepening German product offerings • Market testing for new offerings • Encouraging product trial for German products • Deliver a unique shopping experience for German products • Driving sales of Germany imported goods • Retaining current consumers of imported German products

  5. PNS Germany Festival – Sales Trend

  6. Promotions – Bazaar Area at GREAT

  7. Promotions – PR Event / Media

  8. In Store Display

  9. PNS Germany Festival 2010 - Overview Venue • Great / Gourmet / Taste / International / Fusion • Promotion in 57 stores Period • November 1st to November 18th, 2010 • Promotion period: 3 weeks Target sales and product introduction • Target sales HK$1,800,000 • Total cost of goods sold HK$1,080,000 • Total new SKU products launch : 500 • Total SKU products retained after promotion : 300

  10. Marketing Activities • Press release • PR event • Opening event • Direct mail • In-store display • e.g. flags, bunting, aprons, caps, banners, posters etc. • Print advertisement • Advertorial • Tasting counters • Cooking demonstration • Lucky draw

  11. PROPOSAL FOR MARKETING FUNDING

  12. Thank you!

More Related