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SP11

SP11. FOOTBALL BRAND OVERVIEW NE. STORY. TOUGHEN UP. MESSAGE. WINNING IS NEVER DONE

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SP11

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  1. SP11 FOOTBALLBRAND OVERVIEWNE STORY TOUGHEN UP MESSAGE WINNING IS NEVER DONE THE FOT IS WAKING UP FROM WINTER HIBERNATION AND ITS TIME TO GET BACK INTO FORM IN SOME OF THE WORST CONDITIOSN OF THE YEAR. TITLES ARE NEVER WON IN JANUARY BUT CAN BE LOST. ITS TIME TO SEE IT, FEEL IT, TASTE IT, AND HEAR IT. ITS TIME TO QUIT OR TOUGHEN UP. ITS TIME TO MAKE OR BREAK, ITS TIME FOR BATTLE, FOR THE ULTIMATE PRIZE, WINNING. HE IS A MALE FOOTBALLER 17 YEARS OLD. HE IS MAD ABOUT THE GAME AND EVERYTHING AROUND IT. HE ENGAGES IN MULTIPLE FORMS OF FOOTBALL. BOTH STRUCTURED AS WELL AS THE SPONTANEOUS FORMS. THE FOOTBALL OBSESSED TEEN. CONSUMER KEY STYLES CTR 360 II 85% FRA & BRA 15% BRAND SUPPORT SPORTS MARKETING GRASSROOTS PR DIGITAL ADVERTISING RETAIL NIKEFOOTBALL+ RETAIL MARKETING MAINTAIN COMPETE, TRAIN & EXPRESS AREAS UPDATE SEASONAL COLORWAYS. DRIVE COMPELLING INNOVATION STORY TELLING. MAXIMIZE E-COMMERCE OPPORTUNITIES. PLACE THE RIGHT PRODUCT IN THE RIGHT DOORS. KEY DATES PRODUCT 1/1 PERFORMANCE 2/1 FFF/CBF RBM 1/1 PERFORMANCE COMMUNICATIONS 1/1

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