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ADvertising

ADvertising. Be a Healthy Consumer. What is advertising?. Advertising is a form of selling products and services. An advertisement (ad) is a paid announcement about a product or service . Ads appear online; on television , radio and billboards ; and in magazines and newspapers .

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ADvertising

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  1. ADvertising Be a Healthy Consumer

  2. What is advertising? • Advertising is a form of selling products and services. • An advertisement (ad) is apaid announcementabout a product or service. • Ads appearonline;ontelevision, radio andbillboards; and inmagazines and newspapers. • A commercialis an advertisement on television or radio.

  3. What is advertising • Companies spend lots of money to place ads in the media. • People who create the ads carefully develop them to appeal to the wants and need of a certainaudience. • Many ads are designed to influence a person’s feelings as to what life will be like with a certain product. • Advertisers use their logos as a form of advertising. They pay celebrities to wear their logos during sporting events and social events.

  4. Recognize these? • “I’m Lovin’ It” • “Just Do It” • “Breakfast of Champions” • “Like A Rock” • “Your in Good Hands”

  5. Answers • McDonald’s • Nike • Wheaties • Chevrolet • Allstate

  6. And These?

  7. Advertising appeals • One way to avoid being manipulated by advertising is to recognize the ten advertising appeals that companies often use.

  8. Advertising appeals • Brandloyalty appeal tries to convince a person that one brand is better than the rest. • Falseimage appeal tries to convince people that they will have a certain image if they purchase a specific product or service. • Bandwagon appeal implies that everybody else is using a particular product or service.

  9. What type of appeal? • http://www.youtube.com/watch?v=G4J52QaD6mw

  10. Advertising appeals • Humor appeal contains a catchy slogan, jingle, or cartoon that gets attention. • Glitteringgenerality appeal includes a claim that is exaggerated to appeal to an emotion. • Scientificevidence appeal includes results of surveys and laboratory tests.

  11. What type of appeal? • http://www.youtube.com/watch?v=07h2O496kyU

  12. Advertising appeals • Progress appeal emphasizes that a product or service is “new and improved.” • Reward appeal offers a special prize, gift, or coupon when a product or service is purchased. • Sex appeal hints or says that a product or service will make a person sexy or attractive to a member of the opposite sex. • Testimonial appeal uses a spokesperson who names the benefits of a specific product or service.

  13. What type of appeal?

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