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The Role of Color Correction in E-commerce Product Photography _ by Tanjila Khan _ Apr, 2023 _ Medium

The Role of Color Correction in E-commerce Product Photography

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The Role of Color Correction in E-commerce Product Photography _ by Tanjila Khan _ Apr, 2023 _ Medium

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  1. 5/10/23, 11:45 AM The Role of Color Correction in E-commerce Product Photography | by Tanjila Khan | Apr, 2023 | Medium Open in app Search Medium The Role of Color Correction in E-commerce Product Photography Tanjila Khan 3 min read · Apr 18 Listen Share More E-commerce product photography plays a crucial role in the success of any online store. The images displayed on your website should be of high quality and accurately represent the product you are selling. However, even the best photos may need some adjustments to enhance their appeal and attract more customers. This is where color correction comes into play. In this article, we will discuss the role of color correction in e-commerce product photography and how it can help your online business. Essential Equipment for Product Photography let’s define what color correction is. Color correction is the process of adjusting the colors of an image to make them more accurate and visually appealing. This is usually done using photo editing software like Adobe Photoshop or Lightroom. Color correction can help fix issues like color casts, white balance, exposure, and saturation. https://medium.com/@tanjilakhan/the-role-of-color-correction-in-e-commerce-product-photography-63cd8faa1e80 1/11

  2. 5/10/23, 11:45 AM The Role of Color Correction in E-commerce Product Photography | by Tanjila Khan | Apr, 2023 | Medium In e-commerce product photography, color correction is essential because customers rely heavily on product images to make purchase decisions. If the colors in the images are inaccurate or dull, customers may perceive the product as lower quality or not as desirable. On the other hand, images with vibrant and accurate colors are more likely to capture the attention of potential customers and increase sales. Color correction can also help ensure consistency across all product images. If you have a large inventory of products, it can be challenging to capture each item in the same lighting conditions. Color correction can help fix any discrepancies and make sure that all images have a consistent look and feel. Another advantage of color correction is that it can help your products stand out from your competitors. Many e-commerce websites use similar product images, and by making your images more visually appealing and accurate, you can differentiate yourself from the competition and increase your chances of making a sale. When it comes to color correction, there are several techniques that can be used depending on the specific needs of the image. One of the most common techniques is adjusting the white balance. This helps to ensure that the image has a neutral color temperature, which is essential for accurate color representation. Another technique is adjusting the exposure, which can help brighten or darken the image as needed. Saturation is also an important factor to consider when correcting colors in product photography. While vibrant colors can be eye-catching, oversaturated colors can look artificial and unappealing. The goal of color correction is to find the right balance that enhances the colors without making them look fake. In conclusion, color correction plays a vital role in e-commerce product photography. It can help ensure that your images accurately represent your products, increase their visual appeal, and make them stand out from the competition. If you’re not already using color correction in your product photography workflow, now is the time to start. By doing so, you can improve the quality of your images, attract more customers, and increase your online sales. https://medium.com/@tanjilakhan/the-role-of-color-correction-in-e-commerce-product-photography-63cd8faa1e80 2/11

  3. 5/10/23, 11:45 AM The Role of Color Correction in E-commerce Product Photography | by Tanjila Khan | Apr, 2023 | Medium Photography Edit profile Written by Tanjila Khan 0 Followers More from Tanjila Khan Tanjila Khan The Importance of Image Background Removal and Editing in E-commerce https://medium.com/@tanjilakhan/the-role-of-color-correction-in-e-commerce-product-photography-63cd8faa1e80 3/11

  4. 5/10/23, 11:45 AM The Role of Color Correction in E-commerce Product Photography | by Tanjila Khan | Apr, 2023 | Medium In the world of e-commerce, having visually appealing product images is crucial to grab the attention of potential customers. One aspect… 3 min read · Apr 17 Tanjila Khan Creating Realistic Shadows for Your E-commerce Product Photos When it comes to e-commerce product photography, one of the most important aspects is creating realistic shadows. Shadows can add depth and… 2 min read · Apr 10 https://medium.com/@tanjilakhan/the-role-of-color-correction-in-e-commerce-product-photography-63cd8faa1e80 4/11

  5. 5/10/23, 11:45 AM The Role of Color Correction in E-commerce Product Photography | by Tanjila Khan | Apr, 2023 | Medium Tanjila Khan How E-commerce Product Photo Retouching Can Increase Your Sales In today’s competitive e-commerce landscape, businesses are constantly seeking ways to stand out from the crowd and increase sales. One… 3 min read · Apr 4 https://medium.com/@tanjilakhan/the-role-of-color-correction-in-e-commerce-product-photography-63cd8faa1e80 5/11

  6. 5/10/23, 11:45 AM The Role of Color Correction in E-commerce Product Photography | by Tanjila Khan | Apr, 2023 | Medium Tanjila Khan Choosing the Right Photo Editing Company for Your E-commerce Business In today’s digital age, e-commerce businesses rely heavily on high-quality product photos to attract and retain customers. As a result… 3 min read · Apr 3 See all from Tanjila Khan Recommended from Medium https://medium.com/@tanjilakhan/the-role-of-color-correction-in-e-commerce-product-photography-63cd8faa1e80 6/11

  7. 5/10/23, 11:45 AM The Role of Color Correction in E-commerce Product Photography | by Tanjila Khan | Apr, 2023 | Medium Panos Voudouris The Leica Monochrom Typ 246 in 2022 If you read a few of my stories so far you’ll know that I shoot film. I do not want to go into why film or digital or all that. It is what… · 9 min read · Nov 21, 2022 100 2 https://medium.com/@tanjilakhan/the-role-of-color-correction-in-e-commerce-product-photography-63cd8faa1e80 7/11

  8. 5/10/23, 11:45 AM The Role of Color Correction in E-commerce Product Photography | by Tanjila Khan | Apr, 2023 | Medium Lauri Novak Overwhelmed with your photography? — SEE! with Lauri It’s very easy to be overwhelmed as a photographer, especially when traveling. And yes, also with the aftermath of travels when you have… · 4 min read · Feb 13 65 3 Lists Visual Storytellers Playlist 24 stories Staff Picks 289 stories · 55 saves https://medium.com/@tanjilakhan/the-role-of-color-correction-in-e-commerce-product-photography-63cd8faa1e80 8/11

  9. 5/10/23, 11:45 AM The Role of Color Correction in E-commerce Product Photography | by Tanjila Khan | Apr, 2023 | Medium Derrick StoryinLive View Beyond Black and White How to take your monochromes to new heights · 6 min read · May 2 609 4 https://medium.com/@tanjilakhan/the-role-of-color-correction-in-e-commerce-product-photography-63cd8faa1e80 9/11

  10. 5/10/23, 11:45 AM The Role of Color Correction in E-commerce Product Photography | by Tanjila Khan | Apr, 2023 | Medium inEllemeno Adam_Welch_Photographist Dead In San Ysidro A panoramic study of San Jose Mission Church · 4 min read · Apr 30 414 5 Christopher P Jones Why this Artist is a Model for Creative Accomplishment A female pioneer of surrealist photography · 4 min read · May 2 688 2 https://medium.com/@tanjilakhan/the-role-of-color-correction-in-e-commerce-product-photography-63cd8faa1e80 10/11

  11. 5/10/23, 11:45 AM The Role of Color Correction in E-commerce Product Photography | by Tanjila Khan | Apr, 2023 | Medium OnYourFeet The importance of learning post-processing in photography The new world of photography has brought many new ways to fine-tune a photo and has also made the world of photography accessible to… · 4 min read · Feb 6 205 2 See more recommendations https://medium.com/@tanjilakhan/the-role-of-color-correction-in-e-commerce-product-photography-63cd8faa1e80 11/11

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