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Internet as a Business Tool: Case Studies in The Gambia

Internet as a Business Tool: Case Studies in The Gambia. Topics covered. Recap of how the Internet can benefit businesses Case Studies Local based business - TAF Holdings International based business - Maersk Line Promoting Investment Opportunities The Gambia Chamber of Commerce & Industry

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Internet as a Business Tool: Case Studies in The Gambia

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  1. Internet as a Business Tool:Case Studies in The Gambia

  2. Topics covered • Recap of how the Internet can benefit businesses • Case Studies • Local based business - TAF Holdings • International based business - Maersk Line • Promoting Investment Opportunities • The Gambia Chamber of Commerce & Industry • Tourism - Senegambia Beach Hotel Seminar on "Internet in Business": Case Studies

  3. Recap of how the Internet can benefit Businesses? • Communication • email, discussion groups, exchange documents • Research • Search engines • Resource sharing Seminar on "Internet in Business": Case Studies

  4. Recap of how the Internet can benefit Businesses? • Publishing • web presence, newsletters, brochures, reports • Fundraising & Marketing • research funding opportunities, requests for proposals, general info • E-Commerce • product enquiry's, take orders, sell products Seminar on "Internet in Business": Case Studies

  5. TAF Holding Company • Background • consolidation of “TAF” operations • TAF Construction • TAF Estate Developers • TAF Building Products • TAF Tourism Development • when & why TAF launched web site • improve efficiency of services, easy access to information • need for globalization • Feb 2000 Seminar on "Internet in Business": Case Studies

  6. WWW.TAFGAMBIA.COM • How TAF uses the Internet • Communication • collaborating with business partners worldwide through email • marketing • products and services • building supplies • self catering apartments • hotel rooms • house the nation project Seminar on "Internet in Business": Case Studies

  7. WWW.TAFGAMBIA.COM • How TAF uses the Internet • research • resource sharing • overseas product enquiry’s Seminar on "Internet in Business": Case Studies

  8. WWW.TAFGAMBIA.COM • Web site features • general info • products & services of subsidiaries • online applications Seminar on "Internet in Business": Case Studies

  9. WWW.TAFGAMBIA.COM Seminar on "Internet in Business": Case Studies

  10. WWW.TAFGAMBIA.COM Seminar on "Internet in Business": Case Studies

  11. WWW.TAFGAMBIA.COM • Feedback • 170,000 hits so far, • Average of 6 responses per day • responses directed towards Taf Estate Development • numerous commitment for house the nation project Seminar on "Internet in Business": Case Studies

  12. WWW.TAFGAMBIA.COM • Cost Analysis • what it takes • development • hosting • updating • what you save • phone/fax calls • worldwide marketing • less personnel ~D25,000 Seminar on "Internet in Business": Case Studies

  13. WWW.TAFGAMBIA.COM • Future plans • e-commerce • interactive site Seminar on "Internet in Business": Case Studies

  14. Maersk Gambia Limited • Background • profile • International Shipping agency • World’s largest provider of containerized transport solutions • Spans 6 continents with over 325 offices • head office in Copenhagen, Denmark Seminar on "Internet in Business": Case Studies

  15. Maersk Gambia Limited • How Maersk Gambia uses the Internet • Communication • connectivity with head office/sister offices • collaboration with business partners worldwide Seminar on "Internet in Business": Case Studies

  16. Maersk Gambia Limited Internet Maersk Gambia Security Wall Maersk Head Ofice Seminar on "Internet in Business": Case Studies

  17. Maersk Gambia Limited • Central Data Processing using the Internet • access to world wide data • data input from different countries daily • data retrieved from anywhere in the world Seminar on "Internet in Business": Case Studies

  18. Maersk Gambia Ltd • Web Presence • http://www.maersksealand.dk • offers business online • offers information on containers & ships • online enquiry’s and cargo tracking Seminar on "Internet in Business": Case Studies

  19. Http://www.maersksealand.dk Seminar on "Internet in Business": Case Studies

  20. Maersk Gambia Limited • Cost Analysis • what it takes • leased line to nearest POP site • specialized equipment for routing and securing data transfer • online system - interactive web page Seminar on "Internet in Business": Case Studies

  21. Maersk Gambia Limited • what you gain • easy/fast/reliable data access • edge over competitors • cost savings phone/fax calls/ DHL • worldwide marketing • reduced personnel • cost savings on equipment Seminar on "Internet in Business": Case Studies

  22. Maersk Gambia Limited • Future Plans • web site for Maersk Gambia • currently under construction • Localized information about Gambia • track ship movements • project a good image about Gambia Port • attract investors to do business in the Gambia Seminar on "Internet in Business": Case Studies

  23. Promoting Investment Opportunities • Gambia Chamber of Commerce & Industry - GCCI • provision of essential business services to the private sector • to advise and influence government in creating a favorable business environment. It also • serves as a one stop spot for foreign investors. Seminar on "Internet in Business": Case Studies

  24. Http://www.gambiachamber.gm • successfully using the web to attract investors to the Gambia • expanding international trade activities and promoting growth • Web page launched in 1999 • provides information on investment opportunities in Gambia • provides information on its members • online registration Seminar on "Internet in Business": Case Studies

  25. Http://www.gambiachamber.gm • GCCI Web Page • Features GCCI publications • The Entrepreneur - newsletter of the GCCI • The Business Directory 2000 • lists Businesses registered with GCCI according to area of Business Seminar on "Internet in Business": Case Studies

  26. Http://www.gambiachamber.gm Seminar on "Internet in Business": Case Studies

  27. Promoting Tourism • What it takes • pay particular attention of how to present information on tours and products • detailed information about destination, including attractions & prices • quality and up-to-date information (constant update of info) • Consider the Internet as an information gathering tool Seminar on "Internet in Business": Case Studies

  28. Promoting Tourism • What you gain? • Considerable cost-saving in information dissemination • Significant portion of revenue generated from Internet and growing Seminar on "Internet in Business": Case Studies

  29. Promoting Tourism - Gambia River Excursion • Example of a tour operator in The Gambia • Web site http://www.gre.gm features • general info on The Gambia • services offered • info on special packages, lamin Lodge, Pirogue Jamond Adventure Seminar on "Internet in Business": Case Studies

  30. Http://www.gre.gm Seminar on "Internet in Business": Case Studies

  31. Promoting Tourism - Senegambia Beach Hotel • Sengambia Beach Hotel Web site has had a significant impact on business for the hotel • Features information on • rooms & suites, bars & restaurant, activities & services, enquiry & reservations • provides virtual tour of the hotel facilities Seminar on "Internet in Business": Case Studies

  32. Http://www.sengambiahotel.com Seminar on "Internet in Business": Case Studies

  33. Http://www.sengambiahotel.com • Feedback • average of 600 visitors per week • 15 bookings per week • What it took • cost to develop and host site Seminar on "Internet in Business": Case Studies

  34. Http://www.sengambiahotel.com • Gains • value for money • cost savings in International calls, faxes • less personnel needed • significant portion of business through Internet Seminar on "Internet in Business": Case Studies

  35. Summary • Overview of benefits to Businesses • Specific examples • local based • International corporation • promoting Investment opportunities • Internet is the future for Businesses • DON’T RE-INVENT THE WHEEL • EMULATE FROM PEERS Seminar on "Internet in Business": Case Studies

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