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Project CARS

Project CARS. Could You Live Without Me? Quincy Senior High School. Community Outreach. Basketball Games. Attended two boys basketball games Created displays with information, that were available before the game

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Project CARS

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  1. Project CARS Could You Live Without Me? Quincy Senior High School

  2. Community Outreach

  3. Basketball Games • Attended two boys basketball games • Created displays with information, that were available before the game • Announcements made before each activity using information from Allstate’s Keep the Drive and Ford’s Driving Skills for Life websites • Created half time presentations regarding • Drunk driving • Hazardous road conditions • Approximately 650 adults and 350 students regularly attend the basketball games

  4. Pre-School Goodie Bags • Distributed goodie bags to preschoolers • Bags contained safe driving related materials • coloring pages • fun activities • safety belt laws information • “Click It or Ticket” clickers

  5. Facebook • Safe driving messages are shared • Safe driving reminders • “Facebook only” competitions • 218 “friends”

  6. Coloring Contest • Safe-driving related coloring sheets were sent to local elementary teachers • Teachers discussed with their students the importance of buckling their seatbelts and not distracting the driver • Attended the morning assembly at Washington School to celebrate that 70% of their school participated! • 432 submissions

  7. Poster Contest • A poster contest was held for students grades 4 through 9. • Students created posters with a graphic and a creative safe driving message. • 24 submissions

  8. Junior High Assembly • Information was presented about the Driving Skills for Life curriculum and The Academy • A drawing was held for students who completed The Academy and printed their certificates • Students were presented with a safe driving contract that was created using The Brutal Truth from the Keep the Drive website

  9. Politician Signs • Politician signs were placed in 50 yards, reminding drivers to buckle up and drive safely

  10. Business Marques • Local businesses displayed safe driving messages on their marquees. • Businesses were located along Broadway, Quincy’s busiest street.

  11. Proclamation • Mayor John Spring awarded us with the Proclamation at the City Council meeting on the Tuesday night of our Safe Driving Week. • We provided Mayor Spring with a safe driving water bottle and other promotional items from our campaign • Aired on public television

  12. Driving Simulation • Trooper Mike Kindhart led a driving simulation for the community. • Approximately 5,500 people observed the simulation. • The Home and Living Show was held at the Oakley Lindsey Center.

  13. Drive One 4UR School • CARS members manned a booth at the Drive One 4UR School event. • The booth provided information related to safe driving.

  14. School Outreach

  15. Winter Pep Rally • We previewed our CARS campaign at our winter pep rally. • We discussed our: • CARS Facebook group • CARS Safe Driving Week • Keep the Drive website • Driving Skills for Life website • Reminded everyone “on the road off the phone” and asked “Could you live without me?”

  16. Announcements • Announcements are read over the intercom each day; this year we used this to our advantage reading safe driving tips from the Ford website, such as: • “Vehicle crashes are the number one killer of teenagers in America, claiming more than 7,000 lives each year. In fact, a 16-year-old driver is 10 times more likely to be involved in a crash than an adult. That’s why every student in our school should watch the Driving Skills for Life videos, which illustrates driving skills importance for safety. Visit https://www.drivingskillsforlife.com/index.php for more information. • On behalf of Project CARS along with our sponsors Ford Driving Skills For Life, Allstate, Illinois Department of Transportation, and the Ford Motor Foundation; we would like to remind you this weekend… BUCKLE UP, EVERY TRIP, EVERY TIME!”

  17. Window Painting & Posters • Students were greeted Monday with painted windows and safe driving signs that had safe driving mottos.

  18. Safe Driving Ribbons • During Advocacy CARS members tied ribbons to all the cars in the parking lot and at our Flinn parking lot. • It was -4° outside while we were tying the ribbons.

  19. Balloon Release • A balloon release was held after school. • A total of 308 balloons were released. • This represented our statistic, found on the Keep the Drive website, that if 11 teenage driving related fatalities per day occurred, in the month of February 308 teens would lose their lives.

  20. Smarties & Dum Dums • Thursday in the morning members on the CARS committee stood outside at the high school and handed out Smarties to those who wore their seatbelt. • Those who did not wear their seatbelt were given Dum Dum wrappers. • It was -6° outside.

  21. Assembly • Three speakers talked about the things CARS focused on including: texting and driving, drinking and driving and seatbelt usage • First speaker was TrooperKindhart • Talked about the foolishness and the dangers of texting and also drinking and driving • Second Speaker was George Heroux • Executive Director for Victim Impact Speakers • He shared pictures of families and victims he has helped and told their stories • Third Speaker was Denny Pryor • His 18 year old son was a victim of a drunk driving accident • He shares his family’s story in hope that drunk driving will eventually never happen • Wants to inspire others to be smart and do that right thing: Don’t drink and drive

  22. Statistics T-Shirts • 308 QHS students wore t-shirts displaying the campaign statistic and the logos of Ford Driving Skills for Life, The Allstate Foundation, and The Illinois Department of Transportation Division of Traffic Safety.

  23. Incorporating Driving Skills for Life and Ford Motor Company

  24. Newsletter • The Tips for Parents from the Driving Skills for Life website was included in our February/March Newsletter • The newsletter is sent to 1600 parents and is posted on our website

  25. “The Academy” • Students at Quincy Senior High School visited the Ford Driving Skills For Life website and took the Learning Quiz . • The students printed out their certificates after taking the quiz and received various prizes for their participation. • CARS committee members hosted a “The Academy” workshop to help students navigate the website and register • 193 student completed The Academy and printed their certificates

  26. Belt It Out • QHS hosted its own version of Ford’s Belt it Out Contest. Advocacy classes developed safe driving related songs and videos. • Our contest winners created new lyrics to the song “Build Me Up Butter Cup”

  27. Information Booth • We passed out fliers to students providing them with Ford MyKey safe driving information, provided by the staff of Gem City Ford.

  28. Incorporating Keep the Drive and Allstate

  29. Newsletter • The Parent-Teen Driving Contract from the Keep the Drive website was included in our February/March Newsletter • The newsletter is sent to 1600 parents and is posted on our website

  30. The Brutal Truth • Gives teens facts and statistics about reckless driving • Students read and signed their name to make a promise to be a safe driver. • 827 students returned a signed contract

  31. Information Booth • We passed out information in the commons, sharing with our fellow classmates some of Allstate’s safe driving information, provided by our local agent, Bob Navolio.

  32. Media Coverage

  33. Quincy Herald Whig • Project CARS was featured twice in the local newspaper. • On Sunday, December 12, a preview of our campaign was run. The article outlined the program sponsors and what Operation Teen Safe Driving is all about. • On Thursday, February 10, featured a photo of a CARS member participating in the balloon release. • An online version of the December 12 story was placed on their website

  34. WGEM (NBC & Fox affiliates) • February 9th • 2 ½ minutes • 5:00 p.m. news • 6:00 p.m. news • 10:00 p.m. news • February 10th • Morning news • Online version of story posted to their website • WGEM covers 15 counties in three of the surrounding States. Potential total population reached: 275,753

  35. KHQA (CBS & ABC affiliates) • February 11th • 5:00 p.m. news • 6:00 p.m. news • 10:00 p.m. news • February 16th • 6:00 p.m. news • 10:00 p.m. news • Online version of story posted to website • KHQA covers 15 counties in three of the surrounding states. Potential total population reached: 275,753

  36. News/Talk Live 105 • December 14th • The segments lasted 4 minutes and 37 seconds • Interview with CARS chairperson, Sinead Brink • Previewed CARS campaign • Spoke about OTSD program and sponsors

  37. Public Service Announcement • A PSA was recorded and has been playing 6 times a day on our local station since January 28th • The PSA was sent to 16 stations throughout the area, and as far away as Louisiana, Missouri • Estimated listenership for the PSA is 275,753

  38. Results

  39. Imagine… • If the 308 students who wore our statistic shirt, told 10 people about what it takes to be a safe driver, then 2,772 more people would hear our message. • If those 2,772 people told 10 more people about our safe driving message, we would impact 27,720 people!

  40. Student/Teacher Reactions • “The assembly was very thought provoking and I will definitely think twice before picking up my phone any time while driving.” -Marissa Blakey, senior • “The assembly was awesome. The students were amazing and sat spell bound.” -Heike Bruner, teacher • “The messages on the window were great. My favorite was don’t drive intexticated.” -Connie Bakker, teacher

  41. Seatbelt Surveys • Driver seatbelt usage increased 4.8% • Total seatbelt usage increased 2.4%

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