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RHETORIC OF THE IMAGE II

RHETORIC OF THE IMAGE II. FUNCTIONS OF THE LINGUISTIC MESSAGE IN RELATION TO ICONIC MESSAGE. ANCHORING RELAYING. POLYSEMY. POLYSEMY. “FLOATING CHAIN” OF SIGNIFIEDS PRODUCES UNCERTAIN SIGNS, I.E., IT’S HARD TO TELL WHAT SIGNS MEAN SOMETIMES. LINGUISTIC MESSAGE HELPS COMBAT THAT UNCERTAINTY.

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RHETORIC OF THE IMAGE II

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  1. RHETORIC OF THE IMAGE II

  2. FUNCTIONS OF THE LINGUISTIC MESSAGE IN RELATION TO ICONIC MESSAGE • ANCHORING • RELAYING

  3. POLYSEMY

  4. POLYSEMY • “FLOATING CHAIN” OF SIGNIFIEDS • PRODUCES UNCERTAIN SIGNS, I.E., IT’S HARD TO TELL WHAT SIGNS MEAN SOMETIMES

  5. LINGUISTIC MESSAGE HELPS COMBAT THAT UNCERTAINTY ANCHORING

  6. TEXT DIRECTS READER AMONG THE SIGNIFIEDS AVOID SOME AND ACCEPT OTHERS

  7. RELAYING

  8. RELAYING • LANGUAGE AND IMAGE IN COMPLEMENTARY RELATION • WORDS ARE FRAGMENTS OF A SYNTAGM – SET OF SIGNS • WORDS “ASSIST” MEANING OF THE IMAGE

  9. RELAYING – RELIES ON LANGUAGE • ANCHORING – MORE RELIANT ON THE IMAGE FOR THE INFORMATIONAL CHARGE

  10. DENOTED IMAGE

  11. DENOTED IMAGE • LITERALNESS OF THE IMAGE • VIRTUALLY IMPOSSIBLE STATE • SETS THE PHOTOGRAPH AS A MESSAGE WITHOUT A CODE

  12. THE PHOTOGRAPH • IS IT A MESSAGE WITHOUT A CODE TODAY? • REGISTERS? MECHANICALLY, NOT HUMANLY? • THING’S HAVING-BEEN-THERE? • NEVER EXPERIENCED AS AN ILLUSION?

  13. DENOTED IMAGE NATURALIZES THE SYMBOLIC MESSAGE • MAKES “INNOCENT” THE DENSE SEMANTIC ARTIFICE OF CONNOTATION

  14. PANZANI ADD FULL OF SYMBOLS BUT STILL A SENSE OF NATURAL “BEING-THERE” A SENSE OF SPONTANEITY

  15. THE RHETORIC OF THE IMAGE

  16. LEXICON

  17. LEXICON • PORTION OF THE SYMBOLIC LEVEL OF LANGUAGE WHICH CORRESPONDS TO A BODY OF PRACTICES AND TECHNIQUES • IDIOLECT

  18. IDEOLOGY • WEB OR NETWORK OF COMMON BELIEFS, VALUES, ATTITUDES • DEMOCRACY, COMMUNISM, SOCIALISM, CHRISTIANITY, FEMINISM, CAPITALISM, ECOLOGISM, CONSERVATISM, LIBERALISM, ETC.

  19. RHETORIC OF THE IMAGE • GENERAL IDEOLOGY • SIGNIFIERS SELECTED BASED ON SUBJECT • THESE SIGNIFIERS ARE CONNOTATORS • TOTALITY OF SIGNIFIERS ARE A RHETORIC

  20. RHETORIC OF THE IMAGE • RHETORIC IS THE SIGNIFYING ASPECT OF IDEOLOGY

  21. RHETORIC OF THE IMAGE • CLASSIFICATION OF ITS CONNOTATORS -- SPECIFIC INSOFAR AS SUBJECT TO PHYSICAL CONSTRAINTS OF VISION • GENERAL INSOFAR AS “FIGURES” ARE NEVER ANYTHING BUT FORMAL RELATIONS OF ELEMENTS

  22. RHETORIC OF THE IMAGE • THE CONNATORS ARE ERRATIC FEATURES • READING THEM DOES NOT EXHAUST THE POSSIBLE VOCABULARY • DENOTATION REMAINS • DENOTATION “NATURALIZES” THE SYSTEM OF THE CONNOTATED MESSAGE

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