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West Michigan Chapter 62

West Michigan Chapter 62. “ Build it and They will come ”. A CCREDITED R ESIDENTIAL M ANAGER (ARM ® ) certification. C ERTIFIED P ROPERTY M ANAGER (CPM ® ) designation. A CCREDITED M ANAGEMENT O RGANIZATION (AMO ® ) accreditation. Associate Membership.

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West Michigan Chapter 62

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  1. West Michigan Chapter 62

  2. “Build it and Theywill come” ACCREDITED RESIDENTIAL MANAGER (ARM®) certification CERTIFIED PROPERTY MANAGER (CPM®) designation ACCREDITED MANAGEMENT ORGANIZATION (AMO®) accreditation Associate Membership

  3. “Build Itand they will come” • Advertising Campaign in partnership with IREM National • Letter of Introduction to select firms just before ad placement • Fold up brochure just after ad placement • Seek out Real Estate clubs in Universities

  4. “Build Itand they will come” • Advertising Campaign in partnership with IREM National • Draft publications: Grand Rapids Press; Lansing State Journal; Kalamazoo Gazette; West Michigan Business Review - Timing to be determined, local choice

  5. “Build Itand They Will Come” • Introduction Letter prior to Ad placement

  6. CPM® fold up brochureAMO® fold up brochureARM® fold up brochure “Build it andTheywill come”

  7. “Build It and They will Come’ Seek out Real Estate clubs in Universities -Student membership $40 year -Presentation on value of IREM

  8. “Build it andTheywill come” • Non affiliated Property Owners • Chapter 62 membership -2004 Total members=140 -ARM®=43 -Associate=21 -CPM®= 60 -Candidate=16 -3Q 2005 Total members=139

  9. “Build it andTheyWill Come” • Increase demand for credentialed professionals • Increase value of credentialed professionals • Increase number of candidates • Increase number of Associate members

  10. “Build it andTheyWill Come” • Increase chapter volunteer activity • Strengthen and extend chapter succession plan

  11. How can we get this accomplished? • Use credential logos in your advertising • Include credentials on your business cards • Include credentials in all letters • Embed your email signature with credentials • ® = ( r ) in Microsoft products

  12. How can we get this accomplished? • Press release to local media for all newly credentialed members • Mentor a candidate • Engage high school career days and career shadowing programs • Re launch web site www.IREM62.org • Leverage other IREM® assets

  13. Other IREM® Assets • 82 chapters nationwide • 7 international chapters and several other partnerships worldwide • Great networking and information-sharing opportunities • www.iremfirst.org

  14. Visit the IREM®Web site atwww.irem.org

  15. Thank you!

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