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The Karma Coffee House

The Karma Coffee House. promotion mix. by group9 陈培琳 林洁莹 邓永东 廖伟仪. advertising. sales promotion. Sampling Coupons VIP cards Group purchase discount. Outdoor billboard. Direct mail. Micro letter. Micro blog. advertising-- outdoor billboard.

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The Karma Coffee House

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  1. The Karma Coffee House promotion mix by group9 陈培琳 林洁莹 邓永东 廖伟仪

  2. advertising sales promotion Sampling Coupons VIP cards Group purchase discount Outdoor billboard Direct mail Micro letter Micro blog

  3. advertising--outdoor billboard Set up billboards on the road to the office buildings and put up posters on each floor of the buliding. • High visibility and repeaded exposure

  4. advertising--direct mail Send E-mails ,fliers and catalogues to the offices in the buildings. • Easy to be found,easy to be known.

  5. advertising--micro letter Publish messages of each activities and promotions by official micro letter. Put up micro letter code on billboards,posters and fliers • Scan micro letter code,and you will know us better.

  6. advertising--micro blog Open a micro blog , put up both the informations of the coffee house and some promotion messages. • Popular among young people

  7. sales promotion---Sampling We can provide our coffee with a small paper cup outside the metro station, especially at breakfast time and tea time, which can attract a great many people to have a taste. It’s a quick and effective way of demonstrating our product’s superiority.

  8. sales promotion---Coupons Coupons will be distributed through fliers. Customers can get our coffee at a lower price, e.g. $5 off the tag price

  9. sales promotion---VIP cards On the one hand, Customers can spend $10 on a VIP card, so they can get a 10% off discount for every purchase, which can save them money. On the other hand, long term relationship between Karma Coffee House and customers will be established.

  10. sales promotion---Group purchase discount(团购) We can launch some group purchases on the Internet, where we can get wide attention. After people enjoying our food, they can write their feeling on the website, helping us to gather reputation.

  11. Thank you for reading

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