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What do people get out of…

What do people get out of…. Watching a music video? Reading a music magazine? Where and how do they watch videos Where and how do they read magazines?.

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What do people get out of…

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  1. What do people get out of… • Watching a music video? • Reading a music magazine? • Where and how do they watch videos • Where and how do they read magazines? As you arrive, take a look at the video on the screen, have a read of the magazines and come up with as many answers as you can to these questions.

  2. Analyse one of your products in terms of audience theory. List four ways in which you could discuss one of your products through reception theory. List four ways in which you could discuss the same product in terms of preferred and oppositional readings.

  3. Audience Theory and your Product By the end of the lesson you should be able to: outline the uses and gratifications theory. Be able to describe how the uses and gratifications theory is relevant to your product. Outline Mulvey’s Male Gaze theory and make links to your video

  4. Critical Perspectives Exam 2hrs (Q1a, 1b and 2) Section 1b – Evaluate your production through theory 25 marks – (10 argument, 10 examples, 5 terminology) “what do audiences do with the media?” The Uses and Gratifications Model (Blulmer and Katz…) Suggests people are savvy about their media consumption and use it to fulfill specific needs.

  5. Critical Perspectives Exam 2hrs (Q1a, 1b and 2) Section 1b – Evaluate your production through theory 25 marks – (10 argument, 10 examples, 5 terminology) Four ‘needs’ the media fulfills (gratifies) (Blulmer and Katz 1974) • Diversion or escape from reality – life is temporarily suspended by responding to the media a) Ignoring reality - where the content is not like real life, eg dance, magic, music b) Contrast to reality – eg rural idyll in Vicar of Dibly, exciting action scenes c) Incorporation – making reality look better than it usually seems, eg charity appeal programmes In your notes think of a symbol which represents this audience ‘need’. Fill in any ways your music magazine or video meets this need for your audience.

  6. Critical Perspectives Exam 2hrs (Q1a, 1b and 2) Section 1b – Evaluate your production through theory 25 marks – (10 argument, 10 examples, 5 terminology) 2. Personal relationships • Companionship via characters and personalities – eg relate to, identify with, hero worship band / singer. • Discussion with others – eg talk about school magazine with friends, or gig with other fans. In your notes think of a symbol which represents this audience ‘need’. Fill in any ways your music magazine or video meets this need for your audience.

  7. Critical Perspectives Exam 2hrs (Q1a, 1b and 2) Section 1b – Evaluate your production through theory 25 marks – (10 argument, 10 examples, 5 terminology) 3.Personal Identity –comparing one’s life with the characters and situations to explore personal values, attitudes and problems In your notes think of a symbol which represents this audience ‘need’. Fill in any ways your music magazine or video meets this need for your audience.

  8. Critical Perspectives Exam 2hrs (Q1a, 1b and 2) Section 1b – Evaluate your production through theory 25 marks – (10 argument, 10 examples, 5 terminology) 4.Surveillance – to find out what’s going on in the world. In your notes think of a symbol which represents this audience ‘need’. Fill in any ways your music magazine or video meets this need for your audience.

  9. More Theorists • Read the article on research into uses and gratifications. • Identify three broad points about audiences which could be applied to your products. • Building on what they discovered about soap operas, make a similar list for music videos or magazines

  10. Laura Mulvey and The Male Gaze • What do you think this theory might be about? • Draw a my video: conforms to / subverts table • As we go through the list of key points of this theory, decide which ones your product conforms to and which it subverts. Give examples to support your point.

  11. Research carried out in 1975, dealing mainly with classic Hollywood films. • Central idea is that films are targeted at hetero-sexual males and designed for their viewing pleasure • The audience derives pleasure from identifying with the hero • Women are presented as passive objects dished up for the voyeuristic pleasure of the viewer • Camera shots linger on women’s bodies etc in a way they don’t on men • Categorising facial expressions • Women : Chocolate box, Invitationa,l Super-smiler, Romantic or sexual Marjorie Ferguson (1980) • Men : Carefree, Practica,lSeductiv,eComic Catalogue Trevor Millum (1975) • Key theorists beliefs Jonathan Schroeder (1998), “to gaze implies more than to look at – it signifies a psychological relationship of power, in which the gazer is superior to the object of the gaze.”

  12. Which Theories are Most Relevant to Your Work? • Decide which two theories will give you most to say about your work. • Complete the essay plan flow-chart, filling in specific examples from your work.

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