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Master Degree Project Master of Science in Marketing and Consumption

Master Degree Project Master of Science in Marketing and Consumption. Responsible and contact person: Annika Hallberg, Ph . D. (marketing), annika.hallberg@handels.gu.se phone 786 4495, J9. How to start?.

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Master Degree Project Master of Science in Marketing and Consumption

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  1. Master Degree Project Master of Science in Marketing and Consumption Responsible and contact person: Annika Hallberg, Ph. D. (marketing), annika.hallberg@handels.gu.se phone 786 4495, J9

  2. Howto start? • Subject and theoreticalframework – howmanyhavestartedtothinkaboutyourpreferences? • Form groupsoftwo persons OR decidetowritealone • It is STRONGLY recommended NOT towrite the thesisalone(muchmoredifficulttoreceive a highergrade)

  3. Syllabus • Read the syllabus and consider the learningoutcomes

  4. SubjectProposal • A subjectproposalshouldcontain the following parts, and not exceedfive pages: • Subject and background • Problem • Aimof the thesis • Appropriatetheoreticalframwork (including the mostimportantscientificarticles in the theoretical area selected) • Appropriatemethodology (inkl. arguments why the method(s) areappropriateto the problem) • Additional information, such as desiredsupervisor

  5. The Subjetproposal… • …is due the 1st of December and shall be put in the white mailbox at 16h at the latest, on J9. • Don’tforgettoincludename(s), addresses, e-mail addresses, and phonenumbers.

  6. Tips for the SubjectProposal – SearchHelp from the Library • For foreign students: • www.handels.gu.se • Click: In English • Click: EconomicsLibrary • Click: BookingofGuided Information Searching • Or (for Swedish students) • www.handels.gu.se • Click: Biblioteket Click: ”Boka tid för handledd informationssökning Writeyoursubject(som keywords) so that the librarienscanprepare

  7. TheoreticalFrameworkstoChooseAmong • Branding/Marketing Communications • Services Marketing • Strategic Marketing • ConsumerBehaviour • International Marketing • Logistics • B2B Marketing • OR a combination oftwo or moreframworks. …..combinedwith an approriateapplication area (such as tourism and hospitalityif services marketing is selected, sustainability and consumerbehaviour etc.) • …..or a suitable combination

  8. Participation ofCompanies? • Start searching for a desired and appropriatetheoreticalframework, then - contactcompanies (not in thisstageduring the writingof the subjectproposal). • Avoidingcompaniestobecometooinfluential in the process.

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