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Cultural Transformation by Embracing the Irrational

PARTNERS IN LEADERSHIP. Cultural Transformation by Embracing the Irrational. Albi Sole IFMGA, MSc. Outdoor Council of Canada Conseil Canadien de plein air. PARTNERS IN LEADERSHIP. Outdoor Council of Canada/Conseil Canadien de plein air

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Cultural Transformation by Embracing the Irrational

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  1. PARTNERS IN LEADERSHIP Cultural Transformation by Embracing the Irrational Albi Sole IFMGA, MSc. Outdoor Council of Canada Conseil Canadien de plein air

  2. PARTNERS IN LEADERSHIP Outdoor Council of Canada/Conseil Canadien de plein air To promote and enable accessible education and recreation in the outdoor environment. Healthy Childhood Development Improved Leaning Outcomes Empathy, Teamwork, Citizenship Lifelong Physical Activity

  3. PARTNERS IN LEADERSHIP Logic Gets You Nowhere Sport is King Because it’s about the Cultural Narrative Extreme Dangerous subversive Outdoor Activity Boring Uncomfortable ‘Only’ Recreation

  4. PARTNERS IN LEADERSHIP And This Matters $ Direct = $20 Billion + Lost Opportunity Cost = ? Better Health Live 3-5 years Longer Quality of Life

  5. PARTNERS IN LEADERSHIP C-MAST: Ecology of Physical Activity (The Engine of the Cultural Narratives) Motivation (Beliefs & Attitudes) Training Skills & Knowledge Safety Access Cost, Equipment Facilities etc.

  6. PARTNERS IN LEADERSHIP Personal Beliefs and Attitudes (Motivation) Influences and Creates Culture Influences and Constrains

  7. PARTNERS IN LEADERSHIP Access (Infrastructure) Motivation Beliefs & Attitudes Culture Safety Training

  8. PARTNERS IN LEADERSHIP Chicken and Egg (C-MAST) Access (Infrastructure) Motivation Beliefs & Attitudes Culture Safety Training

  9. PARTNERS IN LEADERSHIP Active Transportation and C-MAST • Share your beliefs • Respectfully • Actions speak louder than words Motivation Access Train ing Safety

  10. PARTNERS IN LEADERSHIP Active Transportation and C-MAST • Our most potent asset • But take it to the burbs • And work with allies Access

  11. PARTNERS IN LEADERSHIP Active Transportation and C-MAST • Help others learn • Support other outdoor-active initiatives Train ing

  12. PARTNERS IN LEADERSHIP Active Transportation and C-MAST • Raise the level of dialogue • Build safety into every infrastructure project Safety

  13. PARTNERS IN LEADERSHIP Thank You for Your Attention

  14. PARTNERS IN LEADERSHIP I have a draft document that I am working on that I hope will provide the evidence based arguments that support my C-MAST model to the degree that it will meet peer review. That document can be found at www.outdoorcouncil.ca/documents. Please be aware that this is only a draft.

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