1 / 33

Citrix and the Wireless Internet

This presentation discusses the viability of the wireless solution provided by Citrix. It covers wireless technology, deployment considerations, and a deployment scenario. The value add and customer demand for Citrix's solution are also highlighted.

tcathey
Télécharger la présentation

Citrix and the Wireless Internet

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Citrix and the Wireless Internet The Viability of the Solution Presented by: Jason Gradel – Sr. Systems Engineer Doug Brown – Systems Engineer

  2. Today’s Agenda • Wireless 101 and Alphabet Soup • The Citrix Vision and Value Add • The Customer Demand • Deployment Considerations • Deployment Scenario Today • Partnering for Success

  3. Wireless 101 • Mobility The application of mobile devices and wireless technology to enable communication • Wireless The use of a device and public mobile networks to access information and conduct transactions. Definition • Mobility Solutions include the delivery of: • Solutions for information sharing and networking • Solutions for wireless connectivity (network infrastructure/systems) • Solutions for mobile devices Clarification Source: Durlacher, Mobility Solution Report, Nov. 1999; Ovum, Mobile E-Commerce, March 2000; CGE&Y Analysis

  4. Wireless 101 • PAN (Personal Area Network) • High-bandwidth/short-range cable replacement • wLAN (Wireless Local Area Network) • LAN that uses wireless transmissions such as radio or infrared instead of phone lines or fiber-optics to connect data devices. • wWAN (Wireless Wide Area Network) • Broadly used definition of a network that provides the means to access information over a diverse set of wireless and wired networks.

  5. Wireless 101 • Wireless technology standards differentiated by • Bandwidth • Geography • Device Support • Switching Method • Two types of switching method • Circuit Switched • Takes over a voice channel to transmit and receive data, keeping a phone line open during the entire session • Packet switched • Compresses data and sends bursts between conversations or during gaps in conversations on the voice channels

  6. Wireless 101

  7. Wireless 101 GSM CDMAone W-TDMA Fixed Wireless CDMA2000 GPRS CDPD UMTS W-CDMA iMode

  8. Wireless 101 Streaming media: Videos, conference calls Transfer audible and video files: Training content, news, music High resolution graphics: Digital photos in the field (claims adjusters, real estate) Remote access to full desktop applications Web-based applications: eCommerce, data capture, Intranets Sync e-mail, PIM – faster than you can read it 11 Mbps WLAN PAN/Bluetooth Modem 1xRTT GPRS CDPD CDMAone/ GSM 1 Mbps 128 Kbps 56 Kbps 14.4 Kbps 9600 Bps Application Scenarios

  9. The Citrix Vision Subscribe Access Portal Publish

  10. The Citrix Vision Application and Information Silo’s Data Feeds Web Collaboration Store Data Warehouse Enterprise Applications Document Repositories Surf, Sift, Structure, Synchronize

  11. Virtual Workplace of Tomorrow Data Feeds Web Collaboration Store Data Warehouse Enterprise Applications Document Repositories

  12. Citrix Value Add • Network utilization • ICA is THIN! • Support for wired and wireless connections (GSM, GPRS, CDMA, CDPD, etc) • Latency reduction and Speedscreen enhance already thin connectivity • Application management • Deliver existing applications “as is” • Rapid deployment/upgrades • Consistent experience

  13. Citrix Value Add • Client device • ICA turns any device into a thin client • Seamless windows enables interaction between server and client peripherals • Panning and scaling optimizes viewing area • Security • Keep data in the glass house • Encrypt with industry standard technologies

  14. What Customers are Saying • By 2003, 80% of IT managers will support wireless LANs and 45% will support wireless data users on public WAN networks. Data security and tech support are their biggest worries. Giga, 2001 • Of iForum attendees, 2/3 reported their IT groups had responsibility for wireless data and 50% support wireless telephony. Gartner, 2002. • Enterprises that fail to support their mobile workers’ needs could realize a 20% loss in productivity. Conversely, wireless technology can increase business productivity by as much as 30%. Gartner, 2002

  15. Citrix wWAN opportunity What Customers are Saying Citrix customers would be willing to pay cellular rates to access corporate applications over a public carrier’s Wireless WAN.

  16. Applications in Demand 30.3 28.8 25.0 22.7 22.0 15.9 14.4 12.9 11.4 9.8 8.3 0 5 10 15 20 25 30 35 % Responding What primary applications are you interested in for your PDAs? MS Exchange (Calendar/Email) Intranet Access MS Exchange (PIM, Address Book, ... Other/custom Internet Access File Server 22% of Citrix Customers Are Interested in Taking Custom Applications Wireless Over PDAs. Sales/Marketing Applications ERP Applications CRM Applications Lotus (Calendar/Email) Specialized Medical/Educ. App...

  17. Business Drivers improve employee 79% performance increase 44% competitive advantage 44% reduce costs 5% other 0% 20% 40% 60% 80% 100%

  18. Business Drivers • Productivity • Demarcation between home/office and personal/business time is blurring • Empowering the mobile user with powerful tools, applications and data • Globalization • Virtual organizations • M & A activity creating larger, global enterprises

  19. Business Drivers • Increase in customer focus • Sales/field force automation • Rapid decision and approval process • Return on investment • Leverage existing systems and devices • Streamlined productivity equals increased revenue potential

  20. Solutions Drive Adoption Potential “Killer Apps” Wireless Portal / Commerce LocationBased Services Industry Financial Services Manufacturing High-Tech Manufacturing Telco, Media & Networks Retail/ Consumer Products Heathcare Life Sciences & Chemicals Energy & Utilities Mobile Networking Telematics / Fleet Mgmt Sales Force Automation Remote Field Service Source: CGE&Y Analysis

  21. Deployment Considerations • Identify the target user groups/ communities for mobility services • Define their primary access and application needs • Select the mobile content and applications that are likely to be most successful for target communities? • Define how elements of the mobile experience can be combined to deliver a compelling mobile experience, and how should this experience evolve over time? Define the Mobile UserExperience

  22. Deployment Considerations • Evolve/establish your carrier relationship • Look to your key existing platform partner/provider for mobile solutions • Identify your mobile solution vendors • Who else in the organization should participate in these initiatives Develop Mobile PartneringStrategy

  23. Deployment Considerations • Determine the technology architecture required to support the desired mobile user experience • Potentially select candidates for mobility solutions piloting or early point solution development • What is the cost / benefit of various technology alternatives (e.g., build, outsource)? Define Technology Roadmap

  24. Deployment Scenario Corporate Network Carrier Network External Corporate Firewall Internal Corporate Firewall End user Device Secure Connectivity

  25. Partnering for Success • First movers win in… • Markets with Short Technology Adoption Cycles • Capital Intensive Product/Service Offerings • Technologies With Steep Learning Curves • Time to 20% Market Penetration • PC 15 Years • Cell Phone 14 Years • Internet 7 Years • Wireless & Mobile Computing 5 Years • Source: Microsoft Early Success In Wireless & Mobile Computing is Required to Capture Customers’ Mind Share

  26. Partnering for Success The America’s • Several viable wireless networks with good geographic coverage that are quite adequate for Citrix data traffic: • Sprint PCS - (CDMA)- 14.4 Kbps, 1xRTT (up to 144 Kbps- expected 2Q02) • AT&T Wireless - (CDPD)- average 12.5 Kbps and GSM-GPRS (2.5 G GSM standard up to 56 Kbps) live in 10 markets including Florida and available nationwide 4Q 02 • Verizon – CDMAOne and CDPD plus 1xRTT Launched in NE, Bay Area & SLC • Voice Stream - with GSM and GPRS (limited availability nationwide today) • Bell Canada & Telus - 1x RTT live or near commercial in most metro areas. • Mexico & Brazil – 1x RTT and GPRS to launch 2001. (GPRS soon in Chile and Colombia).

  27. Partnering for Success • EMEA and APAC • Lifestyle and network leaders to now • Europe • GSM-9.6 Kbps and HSCSD (multiple GSM channels, up to 42 Kbps) available now. • High Speed GSM (GPRS 2.5 G)- up to 56 Kbps is now fairly wide spread in urban areas over most large GSM carriers. • EDGE (3 G)- 38.4 -100 Kbps & UMTS (wCDMA) based 3G network)- 3.5 Mbps, available 2004 or later. • APAC • DoCoMo (Japan) - PHS-data centric /up to 64-128 Kbps, FOMA (wCDMA/IMT-2000) 384 Kbps available since mid 2001 • KMT (Korea) - K-CDMA 2000 (90 Kbps) deployed in urban areas in late 2000. • Optus (Australia) - GPRS now live.

  28. Wireless Expert On Call Wireless Partner Pavilion Leads Joint marketing/sales support from Citrix and Wireless partners Web Presence Wireless Relationships and Concurrent Revenue Opportunities (such as wWAN reseller status) Sample Requirements: CSN Membership Annual wireless revenue target Success Stories Demo Site Technical Proficiency-MF over Wireless Best Practices Partnering for Success The Wireless Expert Initiative-Create a core group of new and existing partners to ensure technical competence for wireless deployments.

  29. In Summary • Technologies are emerging…don’t be afraid • Addressing real issues and setting proper expectations = SUCCESS! • Solutions exist today and require your expertise • Partners partnering with partners drive better solutions

  30. Additional Resources • Citrix Developer Network www.citrix.com/cdn Grab the latest for Project Columbia, CSTK, server sizing kit, etc. • http://www.tweakcitrix.com (available in BETA form) • This site includes: • All tips from ‘MF Install….pdf’, now online, current, and supplemented • an ‘Export’ function that allows site users to export tip data • a file repository where you can get resources like Project Willamette and this presentation www.tweakcitrix.com is hosted by: FusionWEB Hosting Powerful Hosting Solutions that work for your business 877-278-9063 http://www.FusionWEB.cc

  31. For Training Information TM • Attend a course at a Citrix Authorized Learning Center (CALC) • Stop by Solutions Sunset Lounge to talk with CALC Account Managers

  32. Inside Citrix MetaFrame • In-Depth Guide to Citrix MetaFrame XP and Windows Terminal Services • Covers all aspects of Citrix MetaFrame XP implementation including topics such as disaster recovery, NFuse, security, performance tuning, and integration into a variety of environments • Fully updated for Feature Release 1 • ISBN 0735711925 • Available for pre-order on www.amazon.com, www.fatbrain.com and www.barnesandnoble.com • Coming April 2002!

  33. Virtual Technology Lab Wireless Pavillion Hours – 12:30 pm until 5:30 pm Grand Ballroom

More Related