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Sample Campaign Performance Review Presentation

Sample Campaign Performance Review Presentation. EXAMPLE: Campaign Expectations… What you told us. Campaign: Act your age. Look like the age you tell people. Campaign goals: Attract more women 40+ who are interested in cosmetic surgery

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Sample Campaign Performance Review Presentation

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  1. Sample Campaign Performance Review Presentation

  2. EXAMPLE: Campaign Expectations… What you told us • Campaign: Act your age. Look like the age you tell people. • Campaign goals: • Attract more women 40+ who are interested in cosmetic surgery • Grow business from women 25-54 with multiple spa services • Grow massage business in McLean

  3. EXAMPLE: How we’ve reached Mary McLean Medical Spa FPO • Users like Mary in the McLean area have seen your ad 750,412 times in the past month • 549 users like Mary responded directly to your message for more information about your services • CTR: .07% Mary is a 40 year old woman who has a household income of $125,000 She spends significant time online searching for articles related to health and wellness Mary is considering cosmetic surgery

  4. EXAMPLE: Next steps • Event was a success; leverage your new customer base with loyalty program • Send email blast to all new customers gained at Spa-Lidays event highlighting loyalty program with a 10% coupon. • Introduce Spa Services campaign for March & April • Idea: Rest. Relax. Rejuvinate • Offer special discount for purchasing multiple spa services at one time • Goal: Increase spa service from 25-54 year olds • Creative: Showcase multiple services (facial, massage, pedicure) • Consider how to capitalize on bridal parties in the summer

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