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Going Green with Microsoft and Citrix The top 6 things you can do…

Going Green with Microsoft and Citrix The top 6 things you can do…. Rosemary Stark, Microsoft Phil Dean-Jones, Director , Field Sales, Citrix ANZ. Turning off the switch. 1. Storage 40 TB = 2,5 – 5,2 KW. Datacenter server & cooling. IT = 2% of Australian power consumption

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Going Green with Microsoft and Citrix The top 6 things you can do…

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  1. Going Green with Microsoft and Citrix The top 6 things you can do… Rosemary Stark, Microsoft Phil Dean-Jones, Director, Field Sales, Citrix ANZ

  2. Turning off the switch 1 Storage 40 TB = 2,5 – 5,2 KW Datacenter server & cooling • IT = 2% of Australian power consumption • 1.5% of total US electricity in 2006 • Consumption growing at 12% annually • 40%of energy needs from banks IT related • US Env. Protection Agency (EPA) report 8/2007 • Green IT, Swiss Innovation Outlook, IBM Switzerland Network Devices 7% PCs and laptops 30 – 300 W Printer 6% Department server ~400 W Gartner: Conceptualizing 'Green' IT and Data Center Power and Cooling Issues, 9/2007

  3. Best Practices for Datacenter Optimization • Optimized datacenter design includes • Floor layout, hot-/cold-aisle configurations • Clean up cables, empty spaces (“air holes”) • Scalable and energy efficient power-, lighting- cooling equipment • (Dynamic) heat-map http://download.microsoft.com/download/a/7/b/a7b72ab1-ca17-4589-923a-83b0ff57be6d/Energy-Efficiency-Best-Practices-in-Microsoft-Data-Center-Operations-CeBIT.doc

  4. Lose some weight 2 CPU 46% Processor power management represents the best opportunity today Source: Intel Server Products Power Budget Analysis Tool http://www.intel.com/support/motherboards/server/sb/cs-016976.htm

  5. Windows Server 2003 Versus 2008 Your opportunity: Windows Server 2008 upgrade projects

  6. Get Rid Of “Sleepers” 3 10-30% of servers do nothing (Uptime Institute, USA) Your opportunity: Implement System Center Operations Manager

  7. Consolidate 4 Your opportunity: Microsoft Assessment and Planning www.microsoft.com/virtualization ROI/TCO assessmentwww.microsoft.com/virtualization/roitool Infrastructure profiling www.microsoftio.com/osc Consolidation projects – server and application virtualisation

  8. One less car on the road 5 • Your opportunity: • Sell Terminal Services technologies eg. Citrix XenApp • Desktop management project inc System Center Configuration Manager • Sell VDI eg. Citrix XenDesktop 10 PCs left on when not in use = 1 car on the road

  9. Green IT at the DesktopApplication & Desktop Virtualisation 25% of total IT energy Waste and Landfill User carbon footprint

  10. Green IT at the DesktopApplication Virtualisation: Citrix XenApp • Citrix XenApp • Application delivery system for all Windows applications, all users and all locations • Virtualises applications and delivers them to client devices running from virtual machines back at the datacentre • Green XenApp Facts • Focus workload & power-off idle servers: reduce power cost by 50% • Reduce carbon footprint by allowing employees to work from home and therefore consuming costly office resources • Diverts processing power back to datacenter for optimal energy efficiency • Reduce power consumption by desktops up to 90% when using thin clients • Reduce landfill & disposal costs by enabling app access from older devices • Annual energy consumption in the operation phase • PC 343.73 kWh • Thin Client 44.47 kWh • Thin Client + server + air-con 161.61 kWh - 53% • Savings of $29/year/device

  11. Green IT at the DesktopDesktop Virtualisation • Citrix XenDesktop • Deliver desktops from the data center with Virtual Desktop Infrastructure • minimises computing power needed at the client device by centralizing the desktop into the datacenter and using XenApp virtualisation to remotely display the desktop to any device • Reduces TCO by up to 40%* • Green XenDesktop Facts • Devices can be automatically powered down when the office is closed • Reduce carbon footprint by allowing employees to work from home and therefore consuming costly office resources • Diverts processing power back to datacenter for optimal energy efficiency • Reduce power consumption by desktops up to 90% when using thin clients • Reduce landfill & disposal costs by enabling app access from older devices “Through XenDesktop we are able to provide our partners with virtual desktops and key business applications while keeping our data safe and secure within our data centres.  The solution ensures a high performance desktop experience while contributing to green programs by reducing energy requirements by 50 percent. BT Media and Broadcast Richard MaySr IT Infrastructure Manager *Forrester TCO analysis, 2008

  12. Microsoft Virtual Desktop Infrastructure with XenDesktop • Microsoft VDI with Citrix is a complete, end-to-end VDI solution and leverages the following technology and licensing components: • Australian virtualisation adoption ahead of world • Desktop virtualisation CAGR 87.9% over next 5 years XenDesktop Microsoft® Application Virtualization (formerly SoftGrid)

  13. XenApp & XenDesktop Business StrategyAttack market by user segment & use cases XenApp XenDesktop task worker 1. basic knowledge worker with locked down desktop 2. knowledge worker whocan install apps 3. knowledge worker with laptop Power Users3% ▼ Mobile10% ▲ Task Workers 33% ▼ Knowledge Workers55% ▼ 6%▲

  14. Let your fingers do the walking 6 • Your opportunity: • Unified communications • ROI assessment using Business Analysis Tool • Office Communications Server implementation • Exchange 2007 upgrade

  15. Your opportunities • Optimised data centre design • Sell System Center Operations Manager • Windows Server 2008 upgrade projects • Sell Microsoft Virtualisation • MAP assessment • ROI assessment • Sell Terminal Services technologies such as Citrix XenApp • Deploy Vista • Client management project • Sell VDI such as Citrix XenDesktop • Sell Unified Communications

  16. Why Citrix and Microsoft • Proven record of strategic relationship with Microsoft • On-going integration between our tools and solutions • Citrix deploys Microsoft platform elements with every Citrix sale • Show me the Money… • For every $ you get 3-5x

  17. Where is the Opportunity? • Target Market • Public Sector – Federal has been mandated to be green • Any organisation with a strong public profile • Target Key Initiatives • Green IT Initiatives • Desktop Roll-out for Branch Office Expansion or Globalisation • Desktop Security for Compliance and IP Protection • Desktop Refresh • Business Continuity

  18. What can you do? • Build a Green IT sales strategy • Be able to identify and demonstrate the financial benefits • Start with the low hanging fruit: • desktops and apps, • server consolidation • Include CFO as well as CIO in your sales

  19. Tools and Reference Microsoft: What Microsoft is doing http://www.microsoft.com/environment Processor Power Management in Windows Vista and Windows Server 2008 http://www.microsoft.com/whdc/system/pnppwr/powermgmt/ProcPowerMgmt.mspx Windows Vista Energy Conservation http://www.microsoft.com/whdc/system/pnppwr/powermgmt/VistaEnergyConserv.mspx Best practices for datacenters http://download.microsoft.com/download/a/7/b/a7b72ab1-ca17-4589-923a-83b0ff57be6d/Energy-Efficiency-Best-Practices-in-Microsoft-Data-Center-Operations-CeBIT.doc Citrix: www.citrix.com/greenIT Collect your Citrix Green IT Whitepaper on the way-out Visit the Citrix stand to find out how to educate your staff on Green IT

  20. Summary • Sustainability is a key component of our culture • Sustainability is a Corporate responsibility that we take seriously • We are totally focused on Sustainability and what we can do to help and comply in this area and to establish Global Leadership • Sustainability is a key design point in our product development and implementations • It’s NOT just IT and Computing

  21. Questions

  22. Supporting Information

  23. Green IT…Isn’t it just media hype? • By 2010, 75% of organisations will use full life cycle energy and CO2 footprint as mandatory PC hardware buying criteria • By 2009, >1/3 of IT organisations will have one or more environmental criteria in their top six buying criteria for IT-related goods and services • By 2011, suppliers will need to prove their green credentials via an audited process to retain preferred supplier status Gartner's Top Predictions for IT Organizations and Users, 2008 and Beyond: Going Green and Self-Healing

  24. Products and Initiatives that Save Energy • Windows Client – Vista and XP • Windows Server SP1 and beyond • Virtualisation • Telework • Live Meeting and Shared View • Operations Manager • OneNote • SA Home Usage Rights

  25. Clients consume differently than servers The Battery Life Challenge - Balancing Performance and Power (Intel Corporation)http://onlinetoolkit.intel.com/docs/busi/ExtendingBatteryLifeWP.pdf

  26. Windows Vista • Advanced energy savings features • Advanced Sleep Mode (w/Hibernation) • Display Management • CPU Management • Wireless Management • USB Management • Hard Drive Management • Policies / Group Policies • Standard settings – Balanced & Power Saver • Customizable settings • Wake on LAN • Configuration Manager / SMS • 3rd Party Products • New approach to buying PCs?

  27. Within a typical datacenter, energy goes to different components. 1: Computer room air conditioner 2: Power distribution unit Source: the green grid, Guidelines for energy-efficient datacenters, http://www.thegreengrid.org

  28. DataCenter • Microsoft Products • Windows Server SP1 & Beyond – same tools as Vista • System Center • Exchange, SQL, BizTalk, UC • Considerations • Rapidly Growing Power Demand and new Data Centers • Hardware Dependencies • Heat Mapping and Environmental Control (HVAC, etc.) • Rack Density - Hot Spots • Adaptable Climate Control – HVAC/Chillers/Outside Air • Power Supplies - inefficient • Low usage / Unused Servers – System Center • Virtualization – Windows 2008 / VMM / Hypervisor

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