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Your warranty only covers the “IF” Your Gold Card Covers the “WHEN”

Your warranty only covers the “IF” Your Gold Card Covers the “WHEN”. The Gold Card Membership. Provides to your customers for 3 years National Roadside Assistance Oil & Filter changes Including synthetics Brake Pads/Shoes Safety Inspection and Emission Tests Tires Tire Road Hazard

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Your warranty only covers the “IF” Your Gold Card Covers the “WHEN”

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  1. Your warranty only covers the “IF” Your Gold Card Covers the “WHEN”

  2. The Gold Card Membership • Provides to your customers for 3 years • National Roadside Assistance • Oil & Filter changes • Including synthetics • Brake Pads/Shoes • Safety Inspection and Emission Tests • Tires • Tire Road Hazard • Battery Replacement (1st year only) • Discounts on Accessories, Parts and Labor • Future, Friends and Family Car Purchase Discounts • Transferable

  3. Member Value • Individually Priced • National Roadside Assistance $300 • Oil & Filter Changes $315 • Brake Pads/Shoes $70 • Safety/Emission Tests $135 • Tires $300 • Battery $80 • Tire Road Hazard $75 • Key Remote Replacement /Program $500 • Discounts Parts/Service/Purchase $+++ Total $1,775+ Add Truck,SUV,AWD $2,065+

  4. Profit Centers • F&I • Additional product of value • Pair with service contract or gap as a part of your menu process • Replace etch, creates a better value • Additional Gold Card discounts with our service contract provider • Increases F&I penetrations and profits

  5. Profit Centers • New and Used Sales Departments • Closing Tool, adds value • Give card not lower price, over $1300 value • Every vehicle gets a Gold Card • Creates piece of mind • Customer going to spend it anyway • Customer Retention • Brings back to service • Discounts to buy again

  6. Profit Centers • Parts Department • Sales of Gold Card to Public • Discounts • Parts and Accessories • Service reimbursement • Oil and filters • Brake pads • Batteries • Tires

  7. Profit Centers • Service Department • Sales of Gold Card to Public • Current customers by up selling • Largest area of growth potential • Increases department revenue • Increases customer retention

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