1 / 4

Swiffer

Swiffer. Packaging. Based on “Swiffer Gets in Touch,” by Brian Sheehan. The Beginning. Introduced 1999 by Procter & Gamble Created “Quick Clean” category Sales grew to $500,000 over 10 years 2011 – sales stagnated. The Problem. Swiffer was in a box Consumers could not see it

terena
Télécharger la présentation

Swiffer

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Swiffer Packaging Based on “Swiffer Gets in Touch,” by Brian Sheehan

  2. The Beginning • Introduced 1999 by Procter & Gamble • Created “Quick Clean” category • Sales grew to $500,000 over 10 years • 2011 – sales stagnated

  3. The Problem • Swiffer was in a box • Consumers could not see it • Could not visualize how to use it • Not able to touch it

  4. The Solution • Swiffer taken out of the box • Shipping became more difficult • Display had to be redesigned • Shoppers could now • See the product • Touch the product

More Related