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THE LANGUAGE OF ADVERTISING

THE LANGUAGE OF ADVERTISING. What ’s the company/ p roduct ?. Life is now Connecting people Absolut magic . You can Invent. What are the characteristics of a slogan? Make a list Page 3 adslogans- what are your top 5? Why ?. Speculating. It could be ……………… ..

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THE LANGUAGE OF ADVERTISING

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  1. THE LANGUAGE OF ADVERTISING

  2. What’s the company/ product? • Life isnow • Connecting people • Absolutmagic. • You can • Invent

  3. What are the characteristicsof a slogan? • Make a list • Page 3 adslogans-what are your top 5? • Why?

  4. Speculating • Itcouldbe……………….. • Itmightbe……………… • Maybeit’s……………… • A possibilityis…………. • Itlookslike……………. • Itseemstobe…………

  5. Thinkabouthowthisadvertworks • Prepareyourtheory and sayhoweffectiveitis

  6. Concepts • What are differentconceptsbehind advertising?

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