1 / 15

We Get Signal

We Get Signal. Time for quick thinking! . What is new media?. Rhetoric. Aristotle's Definition of Rhetoric: The faculty of observing in any given case the available means of persuasion. The duty of rhetoric:

thiery
Télécharger la présentation

We Get Signal

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. We Get Signal

  2. Time for quick thinking! • What is new media?

  3. Rhetoric • Aristotle's Definition of Rhetoric: • The faculty of observing in any given case the available means of persuasion. • The duty of rhetoric: • To deal with such matters as we deliberate upon without arts or systems to guide us, in the hearing of persons who cannot take in at a glance a complicated argument, or follow a long chain of reasoning.

  4. Burkean Rhetoric • Rhetoric: • The use of symbols to induce cooperation in beings that by nature respond to symbols. • Terministic Screen • Fog of symbols through which we reflect, select, and deflect reality • Burke’s Pentad (dramatism/symbolic action) • act, scene, agent, agency, and purpose

  5. new media • Numerical Representation • Can be described mathematically and thus subject to algorithmic manipulation. • Modularity • Same structure throughout.

  6. _last principle • Transcoding • New media consists of two distinct layers: • Cultural Layer • Computer Layer (46) • Strategies of working with data become our general cognitive strategies. (118) • The design of software reflects larger social logic, ideology, and imaginary of contemporary society. (118)

  7. _the principles of new media • Automation • Creation, manipulation, and access operations can be automated. • Variability • Can exist in different, potentially infinite versions. • Possible to separate the data and interface.

  8. Internet Memes • The Hamster Dance • Star Wars Kid • Flea Market Montgomery • Where the hell is Matt? • About last night… • Britain’s Got Talent (Susan Boyle)

  9. Time for quick thinking! • What are the causes of an “internet phenomena?”

  10. Tipping Point • The Law of the Few • A few people make the difference • The Stickiness Factor • “Sticks” in memory • The Power of Context • Environmental/Incidental factors

  11. The Few • Connectors • Social hubs, bridges, “acquaintance collectors” • Mavens (trusted expert) • Information brokers, connect to new information • Salesmen (rhetoricians) • Persuaders (charisma/negotiation)

  12. Social Networking Sites

  13. Social Networking Sites • Think community first • Socialize, share information • Avoid pushy marketing, spamming • Build good will and respect • Don’t make me think!

  14. Time for quick thinking! • What role does rhetoric play in building successful social networking sites?

  15. Class Activity • Divide into groups of 3 • Chose a NING social network site at http://www.ning.com/main/popular • As a group, answer these questions: • What is the content and purpose of the site? • Who is the target community? • How does the site foster community? • What can you learn from these strategies?

More Related