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Michelle Montano, Greg Migdal , Megan Hunter, Sneh Srivastava

Michelle Montano, Greg Migdal , Megan Hunter, Sneh Srivastava. Intro. Started in 1989, screenprinting CEO Dov Charney Begun as wholesale 1997- Moved to L.A. 2000- Current headquarters 2005- 308 th in 500 Fastest Growing in U.S. Customer Base. 18-34 age group

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Michelle Montano, Greg Migdal , Megan Hunter, Sneh Srivastava

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  1. Michelle Montano, Greg Migdal, Megan Hunter, SnehSrivastava

  2. Intro • Started in 1989, screenprinting • CEO DovCharney • Begun as wholesale • 1997- Moved to L.A. • 2000- Current headquarters • 2005- 308th in 500 Fastest Growing in U.S.

  3. Customer Base • 18-34 age group • Young metropolitan adults • Tech savvy • Educated • Early adopters

  4. SWOTMatrix

  5. Advertising

  6. Existing Marketing Goals • Promote social awareness • Gay Marriage • Legalizing Immigrants • Consistency in controversial advertising • “Sex sells” • Reflect customer base • Models picked off of street

  7. Future Marketing Goals • Alter marketing message • Subtle sexuality vs. overt • More customer intimacy • Pursue existing customer base

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