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FROM JURASSIC PARK TO LINKEDIN PARK

FROM JURASSIC PARK TO LINKEDIN PARK. THE NEW RECRUITMENT REALITY ANNA FORSBERG & LINDA DARCK. AGENDA. The New Reality Evolution Strategy & Branding Social Media Platforms Challenges & Concerns 2013 & Beyond. THE NEW REALITY. Recession over Baby boomers retiring

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FROM JURASSIC PARK TO LINKEDIN PARK

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  1. FROM JURASSIC PARK TO LINKEDIN PARK THE NEW RECRUITMENT REALITY ANNA FORSBERG & LINDA DARCK

  2. AGENDA • The New Reality • Evolution • Strategy & Branding • Social Media Platforms • Challenges & Concerns • 2013 & Beyond

  3. THE NEW REALITY • Recession over • Baby boomers retiring • Gen Y --> traditional methods obsolete What are you doing to attract this scarce and selective talent pool?

  4. GEN Y

  5. NOT CONVINCED? • 9/10 orgs use social media to recruit • The top three reasons recruiters are using social media networking is to: • Reach passive job seekers • Control costs • Source candidates for specialized, hard to recruit positions www.nasrecruitment.com

  6. BENEFITS • UNDER PAR-ADOX • Passive candidates • Volume vs Quality • Cost-effective • Mission, vision and goals • Branding • Add value to HR role

  7. EVOLUTION

  8. Social Media Strategy

  9. BRANDING • 80% of companies agree that social networking plays a key role in building brand reputation. • 75% of HR professionals report that employer brand is critical in developing a talent pipeline. Your brand, INTENTIONALLY OR NOT, will affect who will be in your applicant pool. Sources: www.shrm.org, www.socialmediaexaminer.com

  10. You already have a reputation! • Understand what it is • Your idea = reputation?

  11. WORD ON THE STREET • NETWORK • GOOGLE ALERT • MONITOR www.socialmention.com

  12. BRANDING: FB

  13. This Is My Job! Starring LAUSD employees.

  14. TWITTER

  15. LinkedIn • Largest professional network online (200M members) • Optimal for: • Networking • Recruiting for niche jobs • Passive & active • Showcasing jobs • Professional development

  16. EVERYONE AND THEIR MOMS ARE IN

  17. TALENT PREMIUM

  18. Social Media @ Work

  19. MANAGING YOUR GROUP • STRATEGY • RECRUIT MEMBERS • INCORPORATE • DEVELOP CONTENT • MAINTENANCE • EXPLORE/EXPERIMENT!

  20. Potential Challenges • Blocked • HR vs. District branding • Branding w/out ownership • Strategy and Content • Few jobs available • Flexible but purposeful • Time • Staff expertise/training

  21. Our Challenges • Engagement: • Personal/professional • Fear of the unknown • LAUSD employees not active job seekers • Not using social media • Legal issues

  22. Different animal

  23. Common Concern:Wasting Work Time Translation:

  24. Common Concern:Managing Negative Comments

  25. Etiquette & Guidelines • Common sense and sound judgment • Set clear guiding principles for “off-topic” conversations • Existing code of conduct, IT, and privacy policies • Good examples: Intel & Australia • http://www.intel.com/sites/sitewide/en_us/social-media.htm • http://www.youtube.com/watch?v=8iQLkt5CG8I

  26. 2013 AND BEYOND • Social Media Training • Gamification • The Death of the Resume • Personal Branding

  27. @lausdjobs Facebook.com/LAUSDcareers Career Opportunities at LAUSD (Non-Instructional) linda.darck@lausd.net anna.forsberg@lausd.net

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